PORTLAND, OR–Oct.20, 2011: Chrome
Systems, Inc., a subsidiary of DealerTrack Holdings, Inc. , and a leader in
managing automotive data, today announced that NADAguides, the largest
publisher of vehicle pricing and information for new and used cars, has
integrated Chrome’s PaymentDriver solution into the NADAguides.com web
Chrome’s PaymentDriver solution is the first payment calculation that
allows dealers and other third party online providers to offer consumers
the ability to generate accurate online monthly payments for specific
vehicles. Dealers can offer consumers lender and rate choices from the
hundreds of available lending institutions to drive qualified traffic to
their web sites by allowing visitors to estimate payments for any vehicle
based on current rates and incentives in their area.
“Visitors to NADAguides.com will now be able to more precisely calculate
and compare side-by-side projected lease and retail payments for thousands
of new and used vehicles,” said Amit
Maheshwari, general manager, DealerTrack Data Services.
“PaymentDriver is the only dealer-configurable calculation solution that
leverages up-to-date finance rates and residuals from hundreds of lending
According to Troy Snyder, director of
product development at NADAguides, “We believe showing a real payment on an
actual vehicle selected by the consumer is a critical part of the vehicle
researching and shopping experience, and an element necessary to make the
most informed purchase decision possible. PaymentDriver from Chrome
delivers the accuracy that can lead to more website traffic and more highly
qualified leads for dealers.”
Introduced earlier this year at the NADA show, PaymentDriver is becoming
the industry’s leading payment-calculator service for automotive portals,
manufacturer and dealer websites, as well as mobile applications.
NADAguides is the largest publisher of vehicle
pricing and information for new and used cars, classic cars, motorcycles,
boats, RVs, and manufactured homes. NADAguides offers in-depth shopping and
research tools in addition to the most market-reflective pricing available.
The company also produces software, mobile applications, raw data, web
services, web-syndicated products and print guidebooks.
Chrome Systems, Inc., provides vehicle content, software, technology
and services to deliver complete enterprise solutions to all segments of
the automotive retail industry. Chrome pioneered the technology behind
electronic vehicle configuration with the introduction of PC Carbook, and
since 1986 has collected, analyzed and enhanced “raw” automotive data from