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09 Nov 11 Amazon Extends Kindle Cloud Reader to Firefox

Amazon on Tuesday extended its Kindle Cloud Reader to Mozilla’s Firefox browser.

The HTML5-based Web app lets users read their Kindle books right in the browser. It debuted in early August for Safari on the iPad and desktop and Google’s Chrome, but is now available via Firefox on version 6 and above.

“Customer response to Kindle Cloud Reader has been overwhelmingly positive,” Dorothy Nicholls, director of Amazon Kindle, said in a statement. “Instant access to your books in the browser, combined with a beautifully designed and feature rich HTML5 application experience, has made Kindle Cloud Reader the best launch we’ve ever had for a Kindle app.”

The feature is available via and provides access to e-books through the browser, offline and online, with no downloading or installation required. Cloud Reader will automatically sync with other Kindle apps, allowing you to start reading on the Web and pick up on an iPhone or Kindle, for example. Books that you are reading will automatically be made available for offline use.

“We’re excited to further extend our ‘Buy Once, Read Everywhere’ mission and give Mozilla Firefox users access to the largest selection of the most popular books, all without leaving their web browser,” Nicholls said.

Kindle Cloud Reader on the iPad is built for the tablet’s size and allows for purchases within Cloud Reader. That’s noteworthy because thanks to new Apple policies, users can no longer purchase e-books directly through Amazon’s official iOS apps. Those policies take a 30 percent cut of revenue that all publishers earn from e-book purchases—if you bought The Help via the Amazon iPhone app, for example, Amazon would have to hand over 30 percent of the purchase price to Apple. To avoid those fees, Amazon and rivals like Barnes Noble now sell content via the browser, but cannot link to it from the app.

Earlier this month, Amazon launched the Kindle Owners’ Lending Library, which will let customers with an Amazon Prime membership and a Kindle ereader borrow ebooks for free.

In March, Amazon also unveiled a cloud-based music service that provided users with 5GB of free, online music storage via Amazon Cloud Drive, Amazon Cloud Player for Web, and Amazon Cloud Player for Android.

Mozilla, meanwhile, is preparing to release Firefox 8 at some point today.

For more from Chloe, follow her on Twitter @ChloeAlbanesius.

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Article source:,2817,2396044,00.asp

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