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03 Nov 11 Chrome Systems Offers Newly Expanded Image Gallery for Automotive Retailing Websites

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New Image Set Delivers the Most Popular and Requested Vehicle Angles and Views at an Economical Price

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PORTLAND, Ore., Nov. 2, 2011 /PRNewswire/ — Chrome Systems, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), and a leader in managing automotive data, today announced the availability of its newly expanded Image Gallery solution, a comprehensive and cost-effective library of vehicle photographs for enhancing vehicle descriptions and creating eye-catching online presentations.

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The expanded Image Gallery includes up to 21 of the most requested exterior and interior vehicle views, and three exterior angles (front-3/4, rear-3/4 and side profile) of color-matched images in every paint color available for specific vehicles and models. The solution’s images can be cost-effectively and efficiently delivered through a common media server and can be linked to a Chrome StyleID for integration optimization.

“Our new Chrome Image Gallery is the next best thing to a test drive,” said Amit Maheshwari, general manager, DealerTrack Data Services. “Chrome’s studio-quality multi-view and color-matched images deliver the broad coverage and exact angles automotive retailers need to economically enhance their online vehicle data and take their listings to the next level of presentation.”

About Chrome (

Chrome Systems, Inc., provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook, and since 1986 has collected, analyzed and enhanced “raw” automotive data from all manufacturers.  

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of Chrome’s Image Gallery and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995).  These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the adoption of Chrome Image Gallery by Chrome’s customers, Chrome’s ability to continue to provide updated images, and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ending December 31, 2010. These filings can be found on DealerTrack’s website at and the SEC’s website at Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances. 


SOURCE DealerTrack Holdings, Inc.

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