From a fake royal wedding to a charming Christmas tale, YouTube has revealed the most-watched adverts on the video sharing website this year.
With over 48 hours of footage uploaded to YouTube every single minute, companies have to do something a little bit special to get noticed.
Ads for all kinds of things made the top 10, here is our pick of the best.
We’ve all seen the videos of people doing something a bit different for their wedding, with one of the most popular featuring a choreographed wedding ceremony.
T-Mobile, in a genius move, replicated that video in the run up to the royal wedding. Using lookalikes and a home-video shooting style, they raked up a whopping 24 million views this year, eclipsing any other ad out there.
Despite only being released in the run-up to Christmas, this hugely popular ad has already broken into the top 10 with over three million views.
Telling the story of a boy who can’t wait for Christmas Day so he can give his parents a present, this ad struck a chord with people everywhere.
The ad tells the story of Jamal, showing how he used the internet to turn his filmmaking hobby into a business and become one of the UK’s youngest entrepreneurs.
This ad was fairly hard to come by on TV, but was a hit on the web with over one million views. Featuring a cover of Wherever You Will Go by The Calling and some beautiful animation, this ad is a far cry from the awful Stephen Fry commercials we have come to associate with Twinings.