Jeep is taking advantage of the 2012 Washington D.C. Show and the 2012 Houston Auto Show to unveil a new production-intent concept. It is based on the Grand Cherokee Laredo X model, in a finish that Jeep is calling Platinum Chrome. Basically, it is a blacked out version of their flagship product.
The front grille with Platinum Chrome mesh inserts is part of the blackout, as well as the liftgate light bar and the headlamp bezels. Platinum Chrome is also used on the lower front fascia. New with this model are the 20-inch gloss black aluminum wheels, featuring a split five-spoke design. This newest design Grand Cherokee concept will be displayed in both Deep Cherry Red and Brilliant Black.
There is a reason why this model is simply being called the “Grand Cherokee Production-Intent Concept.” That’s because Jeep is sponsoring an online contest to help in determining its official moniker. The “Name My Ride” contest vehicle, which contestants have an opportunity to win, is on display today at the Washington D.C. Auto Show. A Jeep spokesperson said, “If the level of excitement is what we anticipate, this new Grand Cherokee will be in Jeep showrooms this spring.”
It should not go without mentioning that sales of the Grand Cherokee in the U.S. increased by 51% in 2011 over sales in 2010. The sales in Texas increased by 226% and the vehicle has been named the “SUV of Texas” the past two years by the Texas Auto Writers Association.