For the next 60 days or so Google is going to need to create some new buzz around Chrome since it can’t rank for certain searches anymore . The first step is the release of a beta version that is claiming to be faster and safer than its predecessors.
From the Chrome blog regarding speed
Today’s Beta release improves on two of Chrome’s core principles: speed and security.
One of the things people like best about Chrome is that it loads web pages quickly. To get you where you want to go even faster, Chrome will now start loading some web pages in the background, even before you’ve finished typing the URL in the omnibox. If the URL auto-completes to a site you’re very likely to visit, Chrome will begin to prerender the page. Prerendering reduces the time between when you hit Enter and when you see your fully-loaded web page–in some cases, the web page appears instantly.
Hey faster is good. I am most interested in accuracy however. If Google can deliver on both fronts this will make a good product even better. With Chrome now having the number two position in the browser wars Microsoft is probably keeping a close eye on this release as well.
With regard to safety the blog continues
On the security front, improvements to Chrome’s Safe Browsing technology should help protect you from additional types of malware attacks. Previously, Chrome focused primarily on protecting you from sites that would exploit your computer with no user interaction required. Now, we’re seeing an increase in malicious websites that try to convince you to download and run a file that will harm your computer. Some websites even pretend this malicious file is a free anti-virus product.
On would think that having increased attention being paid to safety at the browser level is a good thing. Can’t be too safe right?
In the end, anything that Google announces these days needs to be looked at through the lens of just how this impacts the overall Google “ecosystem” (what other terms are there out there for this because every time I type that I cringe since it sounds so buzz-wordy?). A faster browser for faster searches means more information that can be gathered and potentially shared on Google+.
In 2012, it is likely that everything Google does will point to Google+ ultimately. Will 2012 be the year for Google+? Wait this post was about Chrome wasn’t it? Oh well, I guess that’s how it will go.