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18 Feb 12 Laying Claim to Michigan, Chrome and All


The Candidate: Mitt Romney

The Play: Getting personal

The Strategy: Mr. Romney is taking pains to remind Michiganders of his upbringing in the state.

In his first Michigan ad, he waxes nostalgic about growing up in the Detroit suburbs during the heyday of the American auto industry. The spot includes black-and-white photos of a much younger Mr. Romney with his wife, Ann, and his dad, George, a three-term Michigan governor.

The Michigan native opened an op-ed in the Detroit News this week by reminding readers, “I am a son of Detroit,” before going on to …

Article source: http://online.wsj.com/article/SB10001424052970204059804577229461007101228.html?mod=googlenews_wsj

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