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26 Apr 12 On-the-Go Viewing of Vehicle Videos Hits the Fast Lane

Chrome Data, a leading provider of high-value vehicle content,
applications and solutions that benefit the complete automotive sales
chain, conducted a study of dealership websites that offer vehicle
videos. This study found that the use of mobile devices to watch full
motion vehicle videos jumped from nearly zero in 2011 to eight
percent in Q1 of 2012. The 2012 Kia Sorento tops the list of the most
viewed videos.

Rounding out the top ten most viewed vehicle videos during the first
three months of the year were the 2012 Kia Soul, 2011 Ford F-150,
2012 Volkswagen Jetta, 2012 Kia Optima, 2012 Hyundai Sonata, 2012
Hyundai Elantra, 2012 Volkswagen Passat, 2012 Kia Sportage and the
2011 Chevrolet Silverado 1500.

However, Toyota reigns supreme when it comes to the viewing of
complete videos. Over the past 12 months, the top ten videos with the
lowest abandonment rates were: 2011 Toyota Sienna, 2011 Honda CR-V,
2011 Toyota Venza, 2011 Toyota Prius, 2011 Chevrolet Equinox, 2011
Toyota Corolla, 2011 Toyota Highlander, Toyota RAV4, 2011 Toyota
Tacoma and 2011 Ford Edge.

The study also revealed that Apple mobile device users represent the
greatest growth at 18 percent. These users also have lower
abandonment rates than Windows7, XP and Vista users. Use of HTML5 to
view videos jumped over 16 percent, gaining significant ground
against the still-dominant Flash, which grew by 4.9 percent.

“Advanced operating systems and sophisticated phones have created a
mobile population that demands anytime, anywhere access to the web to
research goods and services, including vehicles,” said Robin Goodyer,
Director of Product Management, Sales Marketing at Chrome Data.
“With today’s mobile devices, vehicle shoppers can immerse themselves
in engaging full-motion video that provides complete vehicle
information and is a contributing factor to increased dealership
leads and sales.”

Chrome Data offers complete video packages for both new and pre-owned
vehicles. The Top 200 New Vehicle Test Drives and 1:00-on-One New
Vehicle Profiles include original video programming from Wheels TV,
hosting and delivery services from Brightcove, Inc. and Chrome Data
precise vehicle descriptions for informative and entertaining

About Chrome Data Solutions, LP ( )

Chrome Data Solutions (Chrome Data) is a leading provider of
high-value vehicle content and applications and a one-stop shop for
vehicle data and solutions that benefits the complete automotive
sales chain. Our 25-plus- years of automotive data, unique tools and
comprehensive solutions help our clients to develop, market and sell
products more effectively and profitably. Our new and used data is
delivered in formats that are easy to use and easy to tailor to
specific markets. We also have deep domain expertise in managing
extremely complex vehicle ordering and pricing logic for new
vehicles, and our wide array of data and other solutions enables us
to comprehensively describe vehicles built in the last 30 years.
Chrome Data Solutions, LP is formerly known as Chrome Systems and
Autodata Solutions’ content group.

        Sylvie Peterson
        Chrome Data Solutions, LP
        (503) 963-6369
        Email Contact

SOURCE: Chrome Data Solutions

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