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20 Apr 12 Passion for Firefighter Fitness Sparks an Apparel Partnership Between The …

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DALLAS, April 19, 2012 /PRNewswire-iReach/ — When has fitness been so important and had the ability to save lives all at once? Everyday firefighters are asked to perform grueling tasks that demand a focused mind and disciplined body. This amazing event will not only bring fun to our service men and women, it will also help them increase their endurance and stamina levels.

Chrome Axe Apparel, a firefighter inspired clothing brand, has partnered with The Survival Race in hopes of attracting more firefighters to take part in the opportunity to increase their fitness levels while participating in a 5K obstacle course/mud run. When asked about the partnership, Noe Garza of Chrome Axe said, “We know the guys at the station get bored doing the same exercises over and over, so we saw an opportunity for fellow firefighters to do something different, increase their fitness levels, and have fun at the same time.”

Firefighters always need to be ready for anything and at a moments notice they get called into action and need to respond with high levels of intensity. This is where increased fitness levels among firefighters becomes critical to their success. For example, firefighters wear SCBA bottles rated from anywhere between 20 to 45 minutes of air while fighting fires; however some firefighters can last up to twice as long as others using the same size bottles. These firefighters are then able to carry out additional firefighter duties and therefore are more effective. How is this possible? It’s possible because these same firefighters are better at controlling their breathing, which stems from their high level of physical fitness.

As part of the partnership, Chrome Axe Apparel will produce every participant’s race t-shirt and various other clothing items for each of the scheduled 2012 Survival Race events. In turn The Survival Race is offering a $10 off promotional code to all firefighters who register for one of their events.The product code can be found on the events page at

About The Survival Race
The Survival Race is the Original Family-Focused 5K, Obstacle Course Mud Run who is on a direct mission to conquer obesity. The Survival Race owns race properties/locations throughout the United States and thus can build better obstacles and consistently maintain and manicure their courses to ensure safety and a brand that will be here for the long term.

About Chrome Axe Apparel
Chrome Axe is a firefighter owned company that designs high quality clothing items that express firefighter’s values and integrity. By selling apparel with a positive reflection of firefighters Chrome Axe hopes to increase the support and admiration for firefighters in the local community and all over the world.

Contact information
For further information about Chrome Axe Apparel, please visit or contact Noe Garza at noe@chromeaxe.  For additional information about The Survival Race, visit, or contact James Villepigue at

Media Contact: Noe Garza of Chrome Axe Apparel, 214-403-2992,

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SOURCE Chrome Axe Apparel

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