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02 May 12 Android, iOS Mobile Market Share Growing: comScore

Google Android continued to grow its share in
the U.S. smartphone market, accounting for 51 percent of smartphone
subscribers, while Apple captured more than 30 percent, according to data from
the comScore MobiLens service, which reported on key trends in the U.S. mobile
phone industry during the three month average period ending March 2012.

Samsung was the top handset manufacturer
overall, with 26.0 percent market share, according to the study, which is based
on a survey of more than 30,000 U.S. mobile subscribers.

For the three-month average period ending in
March, 234 million Americans, ages 13 and older, used mobile devices. Samsung
ranked as the top OEM, with 26 percent of U.S. mobile subscribers (up 0.7
percentage points), followed by LG with 19.3 percent share. Apple continued to
gain share in the OEM market, ranking third with 14 percent of mobile
subscribers (up 1.6 percentage points), followed by Motorola with 12.8 percent
and HTC with 6 percent.

More than 106 million people in the United
States owned smartphones during the three months ending in March, up 9 percent
from December. Google Android ranked as the top smartphone platform, with 51
percent market share (up 3.7 percentage points). Apple’s share of the
smartphone market increased 1.1 percentage points to 30.7 percent. BlackBerry
maker Research in Motion ranked third, with 12.3 percent share, followed by
Microsoft (3.9 percent) and Symbian (1.4 percent).

In March, 74.3 percent of U.S. mobile
subscribers used text messaging on their mobile device. Downloaded applications
were used by 50 percent of subscribers (up 2.4 percentage points), while
browsers were used by 49.3 percent (up 1.8 percentage points). Accessing of
social networking sites or blogs increased 0.8 percentage points to 36.1
percent of mobile subscribers. Game-playing was done by 32.6 percent of the
mobile audience (up 1.2 percentage points), while 25.3 percent listened to
music on their phones (up 1.5 percentage points).

While Apple and Android may be dominating the
market, another study by comScore found their customer bases use the phones
differently. comScore released an analysis of mobile and WiFi Internet usage on
smartphones in the United States and the United Kingdom. Based on data from
comScore Device Essentials, the report offered an analysis of the share of
unique smartphones connecting to operator and WiFi networks to provide insight
into Internet connection patterns across markets. Among its findings, the
analysis shows a significantly higher percentage of iPhones than Android phones
connecting to the Internet via WiFi networks.

A U.S. analysis of WiFi and mobile Internet
usage across unique smartphones on the iOS and Android platforms reveals that
71 percent of all unique iPhones used both mobile and WiFi networks to connect
to the Internet, while only 32 percent of unique Android mobile phones used
both types of connections. A further analysis of this pattern of behavior in
the United Kingdom shows consistent results, as 87 percent of unique iPhones
used both mobile and WiFi networks for Web access, compared with 57 percent of
Android phones.

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