With more and more people picking up smartphones and tablets, it should be no surprise that app usage has also seen a swift uptick in the last year.
According to stats from Nielsen, the average number of apps per smartphone has increased 28 percent since 2011 – from 32 to 41.
The large majority of those apps are being downloaded onto Android and iOS devices. Those mobile OSes accounted for 88 percent of app downloads in the last 30 days, Nielsen said. At this point, 50 percent of mobile subscribers in the U.S. have a smartphone, up from 38 percent last year.
This has prompted a switch from the mobile Web to apps; users are
spending about 10 percent more time using apps than mobile browsers. Still, the top five apps haven’t changed much. Users are still gravitating toward Facebook, YouTube, Android Market, Google Search, and Gmail, and are only spending about two more minutes on each app than they were last year, or 39 minutes.
Concerns about privacy continued to plague app users, however, with 73 percent expressing reservations this year compared to 70 percent last year. About 55 percent, for example, were wary of sharing location-based information with smartphone apps.
Back in December, app downloads on iOS and Android jumped 125 percent on Christmas Day, while actual device activations surged 353 percent, according to mobile analytics firm Flurry. In February, Google said it is now activating 850,000 Android devices per day.
For more from Chloe, follow her on Twitter @ChloeAlbanesius.
For the top stories in tech, follow us on Twitter at @PCMag.