Will Android-based tablets be able to eat away at the iPad’s market share? Not anytime soon, according to new stats from IDC.
In the coming months, the new iPad will help “shift a larger percentage of future units toward iOS and away from Android,” according to IDC.
Apple’s iOS will likely grow its global market share from 58.2 percent in 2011 to 62.5 percent in 2012. Android, however, will drop from 38.7 percent last year to 36.5 percent this year, while Research in Motion’s share slips from 1.7 percent to 1 percent, IDC predicted.
“After a very strong launch of new products in March, Apple’s iPad shows few signs of slowing down,” Tom Mainelli, research director of Mobile Connected Devices at IDC, said in a statement. “The addition of the Retina display and 4G capabilities to the third-generation products clearly enticed many current owners to upgrade.”
Also helping Apple was its decision to continue selling the iPad 2 at a lower price. “Moving the entry-level price down to $399seems to be paying off as well, Mainelli said. “If Apple launches a sub-$300, 7-inch product into the market later this year as rumored, we expect the company’s grip on this market to become even stronger.”
The release of Windows 8, however, could shake things up.
“We expect pending new products from major players, increasingly affordable mainstream devices, and a huge marketing blitz from Microsoft around Windows 8 to drive increased consumer interest in the category through the end of the year,” Mainelli said.
At this point, IDC is not making any Windows 8-specific predictions, but will start doing so during the next quarter. “Our current thinking, based upon early pricing expectations for these products, is that Windows-based tablets will be largely additive to our existing media tablet market forecast,” Mainelli said this week. “We don’t expect Windows-based tablets to necessarily take share from Apple and Android, but will grow the overall tablet market.”
Microsoft will reportedly reveal its own tablet at a Monday press event in Los Angeles that promises a “major” announcement from Redmond. Stay tuned for all the details.
Overall, meanwhile, IDC has increased its tablet sale prediction from 106.1 million units this year to 107.4 million units.
For more, see PCMag’s full review of the new iPad and the slideshow above.
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