Facebook’s overhauled its app for Android smartphones.
Since then, Facebook completed a revamp of its iPhone application to make it faster and more responsive — and it did the same thing with its Android application today.
Facebook ditched its HTML5 plans and released native mobile applications that are built for the specific platforms — like the iPhone and Android — which are supposed to work faster and provide a better user experience.
The net result is that users interact with Facebook more, Zuckerberg said at the time. The changes in the new Android app today are pretty similar to the changes in the iPhone application, but here’s a quick run through them:
Again, not much different from the existing iPhone experience — other than the fact that Facebook is making good on its promise to overhaul its mobile experience.
That means Facebook has to find more creative ways to monetize mobile users effectively, and has to keep them engaged and coming back to the app on a regular basis to ensure they are able to monetize them. Having an effective app is a key part of that.
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