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28 Dec 12 Nearly 17.5 million Apple, Android devices activated Christmas Day

It seems Santa’s sleigh was filled with smartphones and tablets this year as more than 17.4 million Android and Apple mobile devices were activated on Christmas Day — setting an all-time record, according to a new report.

Tuesday’s total was more than 2½ times the 6.8 million activations on Christmas Day 2011 and more than four times the average of 4 million activations per day between Dec. 1 and Dec. 20.

The figures were reported Thursday by Flurry, an app analytics platform that tracks more than 260,000 apps. Flurry claims it detects more than 90% of new iOS and Android device activations each day.

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Broken down, there were more tablets activated on Christmas than smartphones.

Led by the iPad, iPad mini and the 7-inch Amazon Kindle Fire HD, tablets accounted for 51% of the day’s activations. That’s impressive, considering smartphones account for 80% of activations on normal days.

App downloads also saw a Christmas Day spike. According to Flurry, more than 328 million apps were downloaded, with about 20 million downloaded per hour for most of the day. From Dec. 1 to Dec. 20, app downloads averaged 155 million per day.


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