It seems Santa’s sleigh was filled with smartphones and tablets this year as more than 17.4 million Android and Apple mobile devices were activated on Christmas Day — setting an all-time record, according to a new report.
Tuesday’s total was more than 2½ times the 6.8 million activations on Christmas Day 2011 and more than four times the average of 4 million activations per day between Dec. 1 and Dec. 20.
The figures were reported Thursday by Flurry, an app analytics platform that tracks more than 260,000 apps. Flurry claims it detects more than 90% of new iOS and Android device activations each day.
Broken down, there were more tablets activated on Christmas than smartphones.
Led by the iPad, iPad mini and the 7-inch Amazon Kindle Fire HD, tablets accounted for 51% of the day’s activations. That’s impressive, considering smartphones account for 80% of activations on normal days.
App downloads also saw a Christmas Day spike. According to Flurry, more than 328 million apps were downloaded, with about 20 million downloaded per hour for most of the day. From Dec. 1 to Dec. 20, app downloads averaged 155 million per day.