Google Music is a free service that allows users to upload a maximum of 20,000 songs to an online storage locker accessible via the web and Android devices. The software itself leaves a small footprint and runs in the background, automatically uploading new tracks from your library. The downside of the service is that for digital music packrats (self included), the initial upload process can literally take weeks (my personal music collection clocks in at 52GB).
Similaire à Pomme‘s iTunes Match, Google Music will now simply scan your local music library and instantly add those tracks to your locker, though don’t expect to see under-the-radar indie bands to populate just yet. En outre, Google will provide enhanced 320kbps streaming of the matched files, even if your originals are encoded at a lower bitrate. The icing on the cake is that Google is offering this to users completely free of charge, unlike Apple and Amazon’s similar services which run $25/year.
Google’s 320kbps stream quality is also higher than Apple and Amazon’s 256kbps.
Bien sûr, record labels still need compensation. AllThingsD reports that Google is essentially subsidizing the free music match service by paying labels directly. Though unconfirmed, anonymous insiders indicate that Google is paying these music labels a hefty sum upfront.
With the Nexus 7, Google’s strategy was selling the tablet at a compelling price (arguably at a loss if you take into account the bundled $25 Google Play coupon) to introduce new users into the Google Play ecosystem. This free music matching service is certainly another strong initiative to beckon consumers to the Android side of the fence.
The service launched last month in Europe.
I’ve been using Google Music since it launched and love how effortless it is to keep my music collection in sync across all my devices. This just sweetens the pot.