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17 Dec 12 Chrome Data’s Survey Reveals More Vehicle Shoppers Depend on Mobile …


PORTLAND, OR–(Marketwire – Dec 17, 2012) – According to a recent survey of online vehicle shoppers commissioned by Chrome Data, a leading provider of high-value vehicle content, applications and solutions benefiting the complete automotive sales chain, automotive retailers can nab more buyers by investing in robust and mobile-friendly online research tools backed up by social networking.

More shoppers are increasingly using their mobile devices to research or shop for a vehicle (31 percent in 2012 vs. 24 percent in 2011) and locate a nearby dealer (45 percent in 2012 vs. 35 percent in 2011). More than half of these shoppers (52 percent) used their mobile device to search for available makes and models in inventory that met their needs.

In addition, the percentage of shoppers who are relying on social networking sites to research or get opinions on a vehicle more than doubled from only 11 percent in 2011 to 27 percent in 2012. Nearly a quarter (24 percent) have shared their opinion of a vehicle on a social networking site, which is triple the rate of last year (8 percent) and double the rates of 2010 and 2009 (12 percent each). Furthermore, the rate of shoppers who used social networking sites to post images of vehicles they like, and view images of vehicles posted by other members, has doubled this year as compared to last year.

The trend of jumping online to research vehicles instead of seeking information at a dealership also continues to gain traction. Consumers who visit a local dealer’s website to research vehicles have steadily increased over the years from 34 percent in 2009 to 44 percent today. As dealer websites gain influence so does the importance of comprehensive online and mobile-friendly research tools to attract and retain vehicle shoppers. 

“Shoppers want the convenience of researching vehicles on the go, and the hard facts and third-party opinions that lead to better purchasing decisions,” said Robin Goodyer, Director of Product Management, Sales Marketing at Chrome Data Solutions. “Automotive retailers can leverage this trend and earn more business with mobile-friendly research tools that let consumers build, price and compare vehicles, and by having a comprehensive social media strategy.” 

About Chrome Data Solutions, LP (www.chromedata.com)

Chrome Data Solutions, LP, is a leading provider of high-value vehicle content, applications, solutions, and a one-stop shop for vehicle data benefiting the complete automotive sales chain. Our 25 years of automotive data, unique tools and comprehensive solutions help our clients develop, market, and sell products more effectively and profitably. Our new and used data is delivered in formats that are easy to use and tailor to specific markets. We also have deep domain expertise in managing extremely complex vehicle ordering and pricing logic for new vehicles, and our wide array of data and other solutions enables us to comprehensively describe vehicles built in the last 30 years. Chrome Systems’ and Autodata Solutions’ data combined to form Chrome Data Solutions, LP.

Article source: http://www.marketwire.com/press-release/chrome-datas-survey-reveals-more-vehicle-shoppers-depend-on-mobile-devices-social-media-1738472.htm

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27 Apr 12 On-the-Go Viewing of Vehicle Videos Hits the Fast Lane


PORTLAND, OR–(Marketwire -04/26/12)-
Chrome Data, a leading provider of high-value vehicle content, applications and solutions that benefit the complete automotive sales chain, conducted a study of dealership websites that offer vehicle videos. This study found that the use of mobile devices to watch full motion vehicle videos jumped from nearly zero in 2011 to eight percent in Q1 of 2012. The 2012 Kia Sorento tops the list of the most viewed videos.

Rounding out the top ten most viewed vehicle videos during the first three months of the year were the 2012 Kia Soul, 2011 Ford F-150, 2012 Volkswagen Jetta, 2012 Kia Optima, 2012 Hyundai Sonata, 2012 Hyundai Elantra, 2012 Volkswagen Passat, 2012 Kia Sportage and the 2011 Chevrolet Silverado 1500.

However, Toyota reigns supreme when it comes to the viewing of complete videos. Over the past 12 months, the top ten videos with the lowest abandonment rates were: 2011 Toyota Sienna, 2011 Honda CR-V, 2011 Toyota Venza, 2011 Toyota Prius, 2011 Chevrolet Equinox, 2011 Toyota Corolla, 2011 Toyota Highlander, Toyota RAV4, 2011 Toyota Tacoma and 2011 Ford Edge.

The study also revealed that Apple mobile device users represent the greatest growth at 18 percent. These users also have lower abandonment rates than Windows7, XP and Vista users. Use of HTML5 to view videos jumped over 16 percent, gaining significant ground against the still-dominant Flash, which grew by 4.9 percent.

“Advanced operating systems and sophisticated phones have created a mobile population that demands anytime, anywhere access to the web to research goods and services, including vehicles,” said Robin Goodyer, Director of Product Management, Sales Marketing at Chrome Data. “With today’s mobile devices, vehicle shoppers can immerse themselves in engaging full-motion video that provides complete vehicle information and is a contributing factor to increased dealership leads and sales.”

Chrome Data offers complete video packages for both new and pre-owned vehicles. The Top 200 New Vehicle Test Drives and 1:00-on-One New Vehicle Profiles include original video programming from Wheels TV, hosting and delivery services from Brightcove, Inc. and Chrome Data precise vehicle descriptions for informative and entertaining presentations.

About Chrome Data Solutions, LP (www.chromedata.com)

Chrome Data Solutions (Chrome Data) is a leading provider of high-value vehicle content and applications and a one-stop shop for vehicle data and solutions that benefits the complete automotive sales chain. Our 25-plus- years of automotive data, unique tools and comprehensive solutions help our clients to develop, market and sell products more effectively and profitably. Our new and used data is delivered in formats that are easy to use and easy to tailor to specific markets. We also have deep domain expertise in managing extremely complex vehicle ordering and pricing logic for new vehicles, and our wide array of data and other solutions enables us to comprehensively describe vehicles built in the last 30 years. Chrome Data Solutions, LP is formerly known as Chrome Systems and Autodata Solutions’ content group.

Sylvie Peterson
Chrome Data Solutions, LP
(503) 963-6369
Email Contact

Article source: http://finance.yahoo.com/news/viewing-vehicle-videos-hits-fast-181900167.html

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26 Apr 12 On-the-Go Viewing of Vehicle Videos Hits the Fast Lane



PORTLAND, OR, Apr 26, 2012 (MARKETWIRE via COMTEX) –
Chrome Data, a leading provider of high-value vehicle content,
applications and solutions that benefit the complete automotive sales
chain, conducted a study of dealership websites that offer vehicle
videos. This study found that the use of mobile devices to watch full
motion vehicle videos jumped from nearly zero in 2011 to eight
percent in Q1 of 2012. The 2012 Kia Sorento tops the list of the most
viewed videos.

Rounding out the top ten most viewed vehicle videos during the first
three months of the year were the 2012 Kia Soul, 2011 Ford F-150,
2012 Volkswagen Jetta, 2012 Kia Optima, 2012 Hyundai Sonata, 2012
Hyundai Elantra, 2012 Volkswagen Passat, 2012 Kia Sportage and the
2011 Chevrolet Silverado 1500.

However, Toyota reigns supreme when it comes to the viewing of
complete videos. Over the past 12 months, the top ten videos with the
lowest abandonment rates were: 2011 Toyota Sienna, 2011 Honda CR-V,
2011 Toyota Venza, 2011 Toyota Prius, 2011 Chevrolet Equinox, 2011
Toyota Corolla, 2011 Toyota Highlander, Toyota RAV4, 2011 Toyota
Tacoma and 2011 Ford Edge.

The study also revealed that Apple mobile device users represent the
greatest growth at 18 percent. These users also have lower
abandonment rates than Windows7, XP and Vista users. Use of HTML5 to
view videos jumped over 16 percent, gaining significant ground
against the still-dominant Flash, which grew by 4.9 percent.

“Advanced operating systems and sophisticated phones have created a
mobile population that demands anytime, anywhere access to the web to
research goods and services, including vehicles,” said Robin Goodyer,
Director of Product Management, Sales Marketing at Chrome Data.
“With today’s mobile devices, vehicle shoppers can immerse themselves
in engaging full-motion video that provides complete vehicle
information and is a contributing factor to increased dealership
leads and sales.”

Chrome Data offers complete video packages for both new and pre-owned
vehicles. The Top 200 New Vehicle Test Drives and 1:00-on-One New
Vehicle Profiles include original video programming from Wheels TV,
hosting and delivery services from Brightcove, Inc. and Chrome Data
precise vehicle descriptions for informative and entertaining
presentations.

About Chrome Data Solutions, LP (
www.chromedata.com )

Chrome Data Solutions (Chrome Data) is a leading provider of
high-value vehicle content and applications and a one-stop shop for
vehicle data and solutions that benefits the complete automotive
sales chain. Our 25-plus- years of automotive data, unique tools and
comprehensive solutions help our clients to develop, market and sell
products more effectively and profitably. Our new and used data is
delivered in formats that are easy to use and easy to tailor to
specific markets. We also have deep domain expertise in managing
extremely complex vehicle ordering and pricing logic for new
vehicles, and our wide array of data and other solutions enables us
to comprehensively describe vehicles built in the last 30 years.
Chrome Data Solutions, LP is formerly known as Chrome Systems and
Autodata Solutions’ content group.


        Contact:
        Sylvie Peterson
        Chrome Data Solutions, LP
        (503) 963-6369
        Email Contact

SOURCE: Chrome Data Solutions


http://www2.marketwire.com/mw/emailprcntct?id=09A05A1C018F3484

Copyright 2012 Marketwire, Inc., All rights reserved.

Article source: http://www.marketwatch.com/story/on-the-go-viewing-of-vehicle-videos-hits-the-fast-lane-2012-04-26

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27 Jan 12 Chrome Data Solutions Enhances Its VIN Decoding Service and Releases a Pared …


PORTLAND, OR, Jan 26, 2012 (MARKETWIRE via COMTEX) –
Chrome Data Solutions, LP, a leader in automotive data, today
announces the release of Automotive Description Service (ADS) 7.0,
along with a new basic description version of this web-based service.
ADS 7.0 boasts significant performance improvements, extensive
vehicle coverage for both US and Canadian vehicles back to 1981, and
add-on modules for expanded images and medium heavy-duty vehicle
descriptions. These enhancements are paired with the same rich
content, unparalleled detail, and ‘VINless’ decoding capabilities
that have made ADS a market leader in smart VIN decoding.

The basic ADS version will deliver pared-down vehicle information
that is ideal for quick inventory listings, vehicle validation and
verification and data normalization. Customers may add-on modules,
including Canadian data and vehicle images via integration with
Chrome Data’s Image Gallery.

The full ADS version will bring all of the basic data, as well as
comprehensive content. This includes model code, original EPA fuel
rating, original base prices, standard equipment, optional equipment,
option codes, prices and extended descriptions, as well as other
options including but not limited to full OEM exterior color codes,
body type, torque, dimensions, weight, warranty information and
region-specific styles and models.

Customers of the full ADS version will also have the option of adding
on images via Chrome Data’s Image Gallery and data for medium
heavy-duty vehicles. Data for additional vehicle types, such as
motorcycles, RVs and sportcraft, will be available later this year.

Delivered through Chrome Data’s streamlined web service interface,
both versions of ADS provide on-demand vehicle descriptions and can
be implemented in virtually any type of application.

“By enhancing the full ADS solution and introducing a new pared-down
version, we are meeting the VIN-decoding needs of a wide variety of
customers,” said Robin Goodyer Director of Product Management and
Sales of Chrome Data Solutions. “Leveraging our 31 years of vehicle
data and high-quality VIN and new vehicle information, we can deliver
an unparalleled level of detail and accuracy. The beauty is that our
customer gets to choose how deep they want to dive into the details,
so ADS provides what the customer needs instead of a one-size fits
all approach.”

About Chrome Data Solutions

Chrome Data Solutions, LP is a newly formed partnership combining
Chrome Systems and Autodata Solutions’ content group. The company
provides a broad spectrum of vehicle content related offerings to the
North American automotive retail market while spurring future
automotive data innovations and offerings. The combination of
Autodata Solutions and Chrome Systems will allow the automotive
retail industry, including Internet portals, OEMs, lenders, dealers
and dealer service providers, to benefit from a one-stop shop for
vehicle data and content.


        Contact:
        Sylvie Peterson
        Chrome Data Solutions, LP
        (503)-963-6369
        Email Contact

SOURCE: Chrome Data Solutions, LP


http://www2.marketwire.com/mw/emailprcntct?id=121D20FBCAF7A9A4

Copyright 2012 Marketwire, Inc., All rights reserved.

Article source: http://www.marketwatch.com/story/chrome-data-solutions-enhances-its-vin-decoding-service-and-releases-a-pared-down-version-2012-01-26

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26 Jan 12 Chrome Data Solutions Enhances Its VIN Decoding Service and Releases a Pared-Down Version


PORTLAND, OR–(Marketwire -01/26/12)- Chrome Data Solutions, LP, a leader in automotive data, today announces the release of Automotive Description Service (ADS) 7.0, along with a new basic description version of this web-based service. ADS 7.0 boasts significant performance improvements, extensive vehicle coverage for both US and Canadian vehicles back to 1981, and add-on modules for expanded images and medium heavy-duty vehicle descriptions. These enhancements are paired with the same rich content, unparalleled detail, and ‘VINless’ decoding capabilities that have made ADS a market leader in smart VIN decoding.

The basic ADS version will deliver pared-down vehicle information that is ideal for quick inventory listings, vehicle validation and verification and data normalization. Customers may add-on modules, including Canadian data and vehicle images via integration with Chrome Data’s Image Gallery.

The full ADS version will bring all of the basic data, as well as comprehensive content. This includes model code, original EPA fuel rating, original base prices, standard equipment, optional equipment, option codes, prices and extended descriptions, as well as other options including but not limited to full OEM exterior color codes, body type, torque, dimensions, weight, warranty information and region-specific styles and models.

Customers of the full ADS version will also have the option of adding on images via Chrome Data’s Image Gallery and data for medium heavy-duty vehicles. Data for additional vehicle types, such as motorcycles, RVs and sportcraft, will be available later this year.

Delivered through Chrome Data’s streamlined web service interface, both versions of ADS provide on-demand vehicle descriptions and can be implemented in virtually any type of application.

“By enhancing the full ADS solution and introducing a new pared-down version, we are meeting the VIN-decoding needs of a wide variety of customers,” said Robin Goodyer Director of Product Management and Sales of Chrome Data Solutions. “Leveraging our 31 years of vehicle data and high-quality VIN and new vehicle information, we can deliver an unparalleled level of detail and accuracy. The beauty is that our customer gets to choose how deep they want to dive into the details, so ADS provides what the customer needs instead of a one-size fits all approach.”

About Chrome Data Solutions

Chrome Data Solutions, LP is a newly formed partnership combining Chrome Systems and Autodata Solutions’ content group. The company provides a broad spectrum of vehicle content related offerings to the North American automotive retail market while spurring future automotive data innovations and offerings. The combination of Autodata Solutions and Chrome Systems will allow the automotive retail industry, including Internet portals, OEMs, lenders, dealers and dealer service providers, to benefit from a one-stop shop for vehicle data and content.


Sylvie Peterson
Chrome Data Solutions, LP
(503)-963-6369
Email Contact

Article source: http://finance.yahoo.com/news/chrome-data-solutions-enhances-vin-170000577.html

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