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17 Dec 12 Chrome Data’s Survey Reveals More Vehicle Shoppers Depend on Mobile …


PORTLAND, OR–(Marketwire – Dec 17, 2012) – According to a recent survey of online vehicle shoppers commissioned by Chrome Data, a leading provider of high-value vehicle content, applications and solutions benefiting the complete automotive sales chain, automotive retailers can nab more buyers by investing in robust and mobile-friendly online research tools backed up by social networking.

More shoppers are increasingly using their mobile devices to research or shop for a vehicle (31 percent in 2012 vs. 24 percent in 2011) and locate a nearby dealer (45 percent in 2012 vs. 35 percent in 2011). More than half of these shoppers (52 percent) used their mobile device to search for available makes and models in inventory that met their needs.

In addition, the percentage of shoppers who are relying on social networking sites to research or get opinions on a vehicle more than doubled from only 11 percent in 2011 to 27 percent in 2012. Nearly a quarter (24 percent) have shared their opinion of a vehicle on a social networking site, which is triple the rate of last year (8 percent) and double the rates of 2010 and 2009 (12 percent each). Furthermore, the rate of shoppers who used social networking sites to post images of vehicles they like, and view images of vehicles posted by other members, has doubled this year as compared to last year.

The trend of jumping online to research vehicles instead of seeking information at a dealership also continues to gain traction. Consumers who visit a local dealer’s website to research vehicles have steadily increased over the years from 34 percent in 2009 to 44 percent today. As dealer websites gain influence so does the importance of comprehensive online and mobile-friendly research tools to attract and retain vehicle shoppers. 

“Shoppers want the convenience of researching vehicles on the go, and the hard facts and third-party opinions that lead to better purchasing decisions,” said Robin Goodyer, Director of Product Management, Sales Marketing at Chrome Data Solutions. “Automotive retailers can leverage this trend and earn more business with mobile-friendly research tools that let consumers build, price and compare vehicles, and by having a comprehensive social media strategy.” 

About Chrome Data Solutions, LP (www.chromedata.com)

Chrome Data Solutions, LP, is a leading provider of high-value vehicle content, applications, solutions, and a one-stop shop for vehicle data benefiting the complete automotive sales chain. Our 25 years of automotive data, unique tools and comprehensive solutions help our clients develop, market, and sell products more effectively and profitably. Our new and used data is delivered in formats that are easy to use and tailor to specific markets. We also have deep domain expertise in managing extremely complex vehicle ordering and pricing logic for new vehicles, and our wide array of data and other solutions enables us to comprehensively describe vehicles built in the last 30 years. Chrome Systems’ and Autodata Solutions’ data combined to form Chrome Data Solutions, LP.

Article source: http://www.marketwire.com/press-release/chrome-datas-survey-reveals-more-vehicle-shoppers-depend-on-mobile-devices-social-media-1738472.htm

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27 Apr 12 On-the-Go Viewing of Vehicle Videos Hits the Fast Lane


PORTLAND, OR–(Marketwire -04/26/12)-
Chrome Data, a leading provider of high-value vehicle content, applications and solutions that benefit the complete automotive sales chain, conducted a study of dealership websites that offer vehicle videos. This study found that the use of mobile devices to watch full motion vehicle videos jumped from nearly zero in 2011 to eight percent in Q1 of 2012. The 2012 Kia Sorento tops the list of the most viewed videos.

Rounding out the top ten most viewed vehicle videos during the first three months of the year were the 2012 Kia Soul, 2011 Ford F-150, 2012 Volkswagen Jetta, 2012 Kia Optima, 2012 Hyundai Sonata, 2012 Hyundai Elantra, 2012 Volkswagen Passat, 2012 Kia Sportage and the 2011 Chevrolet Silverado 1500.

However, Toyota reigns supreme when it comes to the viewing of complete videos. Over the past 12 months, the top ten videos with the lowest abandonment rates were: 2011 Toyota Sienna, 2011 Honda CR-V, 2011 Toyota Venza, 2011 Toyota Prius, 2011 Chevrolet Equinox, 2011 Toyota Corolla, 2011 Toyota Highlander, Toyota RAV4, 2011 Toyota Tacoma and 2011 Ford Edge.

The study also revealed that Apple mobile device users represent the greatest growth at 18 percent. These users also have lower abandonment rates than Windows7, XP and Vista users. Use of HTML5 to view videos jumped over 16 percent, gaining significant ground against the still-dominant Flash, which grew by 4.9 percent.

“Advanced operating systems and sophisticated phones have created a mobile population that demands anytime, anywhere access to the web to research goods and services, including vehicles,” said Robin Goodyer, Director of Product Management, Sales Marketing at Chrome Data. “With today’s mobile devices, vehicle shoppers can immerse themselves in engaging full-motion video that provides complete vehicle information and is a contributing factor to increased dealership leads and sales.”

Chrome Data offers complete video packages for both new and pre-owned vehicles. The Top 200 New Vehicle Test Drives and 1:00-on-One New Vehicle Profiles include original video programming from Wheels TV, hosting and delivery services from Brightcove, Inc. and Chrome Data precise vehicle descriptions for informative and entertaining presentations.

About Chrome Data Solutions, LP (www.chromedata.com)

Chrome Data Solutions (Chrome Data) is a leading provider of high-value vehicle content and applications and a one-stop shop for vehicle data and solutions that benefits the complete automotive sales chain. Our 25-plus- years of automotive data, unique tools and comprehensive solutions help our clients to develop, market and sell products more effectively and profitably. Our new and used data is delivered in formats that are easy to use and easy to tailor to specific markets. We also have deep domain expertise in managing extremely complex vehicle ordering and pricing logic for new vehicles, and our wide array of data and other solutions enables us to comprehensively describe vehicles built in the last 30 years. Chrome Data Solutions, LP is formerly known as Chrome Systems and Autodata Solutions’ content group.

Sylvie Peterson
Chrome Data Solutions, LP
(503) 963-6369
Email Contact

Article source: http://finance.yahoo.com/news/viewing-vehicle-videos-hits-fast-181900167.html

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26 Apr 12 On-the-Go Viewing of Vehicle Videos Hits the Fast Lane



PORTLAND, OR, Apr 26, 2012 (MARKETWIRE via COMTEX) –
Chrome Data, a leading provider of high-value vehicle content,
applications and solutions that benefit the complete automotive sales
chain, conducted a study of dealership websites that offer vehicle
videos. This study found that the use of mobile devices to watch full
motion vehicle videos jumped from nearly zero in 2011 to eight
percent in Q1 of 2012. The 2012 Kia Sorento tops the list of the most
viewed videos.

Rounding out the top ten most viewed vehicle videos during the first
three months of the year were the 2012 Kia Soul, 2011 Ford F-150,
2012 Volkswagen Jetta, 2012 Kia Optima, 2012 Hyundai Sonata, 2012
Hyundai Elantra, 2012 Volkswagen Passat, 2012 Kia Sportage and the
2011 Chevrolet Silverado 1500.

However, Toyota reigns supreme when it comes to the viewing of
complete videos. Over the past 12 months, the top ten videos with the
lowest abandonment rates were: 2011 Toyota Sienna, 2011 Honda CR-V,
2011 Toyota Venza, 2011 Toyota Prius, 2011 Chevrolet Equinox, 2011
Toyota Corolla, 2011 Toyota Highlander, Toyota RAV4, 2011 Toyota
Tacoma and 2011 Ford Edge.

The study also revealed that Apple mobile device users represent the
greatest growth at 18 percent. These users also have lower
abandonment rates than Windows7, XP and Vista users. Use of HTML5 to
view videos jumped over 16 percent, gaining significant ground
against the still-dominant Flash, which grew by 4.9 percent.

“Advanced operating systems and sophisticated phones have created a
mobile population that demands anytime, anywhere access to the web to
research goods and services, including vehicles,” said Robin Goodyer,
Director of Product Management, Sales Marketing at Chrome Data.
“With today’s mobile devices, vehicle shoppers can immerse themselves
in engaging full-motion video that provides complete vehicle
information and is a contributing factor to increased dealership
leads and sales.”

Chrome Data offers complete video packages for both new and pre-owned
vehicles. The Top 200 New Vehicle Test Drives and 1:00-on-One New
Vehicle Profiles include original video programming from Wheels TV,
hosting and delivery services from Brightcove, Inc. and Chrome Data
precise vehicle descriptions for informative and entertaining
presentations.

About Chrome Data Solutions, LP (
www.chromedata.com )

Chrome Data Solutions (Chrome Data) is a leading provider of
high-value vehicle content and applications and a one-stop shop for
vehicle data and solutions that benefits the complete automotive
sales chain. Our 25-plus- years of automotive data, unique tools and
comprehensive solutions help our clients to develop, market and sell
products more effectively and profitably. Our new and used data is
delivered in formats that are easy to use and easy to tailor to
specific markets. We also have deep domain expertise in managing
extremely complex vehicle ordering and pricing logic for new
vehicles, and our wide array of data and other solutions enables us
to comprehensively describe vehicles built in the last 30 years.
Chrome Data Solutions, LP is formerly known as Chrome Systems and
Autodata Solutions’ content group.


        Contact:
        Sylvie Peterson
        Chrome Data Solutions, LP
        (503) 963-6369
        Email Contact

SOURCE: Chrome Data Solutions


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Copyright 2012 Marketwire, Inc., All rights reserved.

Article source: http://www.marketwatch.com/story/on-the-go-viewing-of-vehicle-videos-hits-the-fast-lane-2012-04-26

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