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All about Google Chrome & Google Chrome OS
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14 May 12 Report: CTR by Browser Version — Chrome and Safari


Chrome

Google Chrome has only been around since 2008, but the company has pumped out 18 releases of the software in those five short years, with two more in working development. While users of older Chrome versions have a relatively robust CTR as seen in the graph below, users of the most recent versions are some of the most click-miserly on the Internet, with a CTR just under .02%. This isn’t due to a low share of traffic for the browser version – version 18 users make up nearly 83% of all Chrome traffic, accounting for 48 million impressions over the observed week alone.

Safari

Developers of Apple’s default desktop web browser employ a much more deliberate update cycle than Chrome, unveiling the software’s latest full-fledged release in 2010 – the browser’s 7th year in existence. Yet, the same pattern seen with Chrome is exhibited here as well – laggards on browser updates click at substantially higher rates than those using the latest versions.

In conjunction with an earlier study by Chitika Insights on Internet Explorer metrics, it becomes evident that savvy, long-time Internet users rarely click on ads, as they update, or migrate to new browsers frequently. Casual users on the other hand, are much more likely to click on an online ad and stick with the browser version that they familiar with – which is often the version that was preloaded on their new computer.

Article source: http://www.searchenginejournal.com/report-ctr-by-browser-version-chrome-and-safari/43575/

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14 May 12 Report: CTR by Browser Version — Chrome and Safari


Chrome

Google Chrome has only been around since 2008, but the company has pumped out 18 releases of the software in those five short years, with two more in working development. While users of older Chrome versions have a relatively robust CTR as seen in the graph below, users of the most recent versions are some of the most click-miserly on the Internet, with a CTR just under .02%. This isn’t due to a low share of traffic for the browser version – version 18 users make up nearly 83% of all Chrome traffic, accounting for 48 million impressions over the observed week alone.

Safari

Developers of Apple’s default desktop web browser employ a much more deliberate update cycle than Chrome, unveiling the software’s latest full-fledged release in 2010 – the browser’s 7th year in existence. Yet, the same pattern seen with Chrome is exhibited here as well – laggards on browser updates click at substantially higher rates than those using the latest versions.

In conjunction with an earlier study by Chitika Insights on Internet Explorer metrics, it becomes evident that savvy, long-time Internet users rarely click on ads, as they update, or migrate to new browsers frequently. Casual users on the other hand, are much more likely to click on an online ad and stick with the browser version that they familiar with – which is often the version that was preloaded on their new computer.

Article source: http://www.searchenginejournal.com/report-ctr-by-browser-version-chrome-and-safari/43575/

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21 Apr 12 Real-Time Research: iOS Dominates Over Android When It Comes To Usage, Says …


chitika pie chart

Android, by most accounts, is proving to be the most popular smartphone platform when it comes to devices getting sold today — partly due to the sheer variety of devices and price points that are out there. But a new research tool that tracks usage in real-time shows that when it comes to usage, consumers, in the U.S. at least, are far more active on Apple’s devices than on any other.

The numbers come from the ad network Chitika, which notes that in the last 24 hours, iOS devices, covering the iPhone, iPad and iPod models, accounted for just under 68 percent of all usage on its network. Android, meanwhile, accounted for just under 28 percent. Other platforms (Windows Phone, BlackBerry, etc.) were less than five percent of all activity. But there have been periods in the last few days when Android accounted for as little as 19 percent of traffic (on April 19, as it happens).

You can watch the new tool in action right here.

Chitika also breaks out what kind of iOS traffic we are talking about, and it looks like iPad tablet users are sending more traffic to its network — and browsing web sites and apps where Chitika’s ads appear — than iPhone users, with iPod traffic being the smallest of all.

If you look at the graphic on the site itself, you can run the cursor over the line chart to get specific percentages.

The stickiness of iOS and the iPad are also borne out by a separate piece of research from Chitika, which found that users of iPad tablets had the highest click-through rates. Looking at “hundreds of millions” of mobile ad impressions on its network, covering April 9-15, Chitika found iOS devices had a 0.72 percent CTR, and Android had a 0.60 percent CTR.

Within iOS, iPad users had the highest CTRs at 0.80 percent, compared to 0.67 percent for iPhone and iPod had 0.62 percent.

For the real-time research, Chitika explains that the numbers come from monitoring unique impressions on mobile devices covered by the Chitika Ad Network. It says it works in a six-hour delay into the numbers for “maximum continuity of data.”

Does this sound like mobile stat watching gone too far? For the majority it may well be — but this is actually a pretty interesting bit of data for the world of mobile advertising and mobile content in general. It potentially gives ad networks, and advertisers, a lot more insight into planning campaigns on platform versus another and one device compared to another. Publishers can use this kind of data to help decide how it channels resources for serving content to different apps and platforms and devices as well.

I think that we are bound to see some kind of response from the Google camp on these usage numbers, which do not put Android into the best light. It will also be worth watching to see if other ad networks follow suit and offer similarly granular insight into daily/hourly usage.


  • CHITIKA
  • IOS
  • ANDROID

Chitika, Inc. (www.chitika.com) is one of the largest search-targeted advertising networks, serving millions of search driven impressions per month, and growing. For result-driven advertisers and media buyers, Chitika offers a keyword-targeted search marketing program, proven to extend the visibility of SEM campaigns beyond the search engine results page, and into content websites in the Chitika Network. With hundreds of direct advertisers, established media/agency partnerships, and a network of over 200,000 content rich websites, Chitika connects today’s leading advertisers…

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iOS is Apple’s operating system for their mobile devices. It debuted in 2007 with the release of the first iPhone, but has since been extended for use with the iPod touch, iPad, and Apple TV. iOS’ user interface relies on users’ direct manipulation of the product screen with multi-touch gestures, including swipes, pinches, taps, and reverse pinches.

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Android is a software platform for mobile devices based on the Linux operating system and developed by Google and the Open Handset Alliance. It allows developers to write managed code in Java that utilizes Google-developed software libraries, but does not support programs developed in native code.

The unveiling of the Android platform on 5 November 2007 was announced with the founding of the Open Handset Alliance, a consortium of 34 hardware, software and telecom companies devoted to advancing open standards…

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Article source: http://techcrunch.com/2012/04/21/real-time-research-ios-dominates-over-android-when-it-comes-to-usage-says-chitika/

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