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22 Dec 12 Apple App Store vs Google Play: trends and statistics

google vs apple app store

Distimo, an app market data and analytics company, has released a very interesting report into this year’s performance of the Apple App Store and Google Play. They’ve collected a ton of data on various aspects of each store: total revenue, the most popular download types, rate of growth, and a load of other stuff. So, let’s break down their report and look at some of the really interesting points.

Just how big is the app market?

According to the report there are now over 700,000 different applications available across both the Apple and Google platforms, and with the total market estimated to be worth around $22 billion we can safely assume that it’s a pretty huge market. It appears to be growing pretty quickly too, with the increasing adoption of tablets over traditional PCs, more and more users are getting their applications from app stores rather than traditional retailers.

The United States is still the largest market, followed by Japan, the UK and Australia. Google Play appears to be doing exceptionally well in Japan, where it sells almost as many apps as it does in the US, and it’s also doing incredible well in South Korea.

What are the most popular apps?

Distimo have collected the total number of app sales into various categories. We can see that gaming is by far the most popular, in terms of downloads, and generates the most revenue out of all the different app types.

google vs apple revenue by category

This isn’t really surprising when you consider the popularity of games like Draw Something or Grand Theft Auto. In fact, you can even check for yourself — if you browse the highest grossing apps on Google Play, the entire list is pretty much full of games. Widgets and entertainment are the second largest categories, with news being one of the smallest.

The trend seems to be that most apps are moving towards in-app purchasing, such as games that are free to play but let you buy upgrades. 69% of all apps generated their revenue from these types of transactions in 2012. Interestingly though, 35% of the revenue from the top 10 publishers was made by up front, one off fees, so in-app purchases don’t necessarily appear to be the most profitable way of generating revenue.

Who makes the most money?

Well, Apple definitely win this round; they more than quadruple the average daily revenue of the Google Play store. On an average day in November this year, the Apple App Store managed to pull in $15 Million, while Google Play only managed an average daily revenue of $3.5 Million. Those are still quite astonishing daily figures, but Google appears to be quite a long way behind its rival.

It also appears that Google Play is the slightly more expensive of the two. Perhaps lower prices on the Play store would encourage more customers to part with their money.

However when you look at the growth figures, over the past 4 months (August to November) Google grew at a rate of 43% in the world’s 20 largest counties, where as the Apple App Store only managed a 21% growth over the same period. When we look at the whole year, it appears that Apple managed growth of 51%, but sadly Distimo doesn’t have any figures to compare this figure against for Google.

When we look at growth on a region by region basis, the two platforms are showing slightly differently growth rates among their top five countries.

google vs apple region growth

It is worth noting that the US doesn’t appear in the top five growing regions for either Apple or Google, suggesting that the market is already much more saturated compared with Europe and Asia.

And the winner is?

It looks pretty clear that Apple is still the current market leader in terms of the overall app market, and it still has some very strong growth figures to back up their already impressive market share. But, as has always been the case with Android, the competition is catching up.

There are also still a few things to consider for the future. Firstly, given that the adoption of Android is growing rapidly, thanks in part to Samsung’s huge install base, this will no doubt trickle into Google’s share of the app market in the coming year. There’s also the tablet market to think about. Apple had a big head start with the iPad, and Android devices have only recently seen popular adoption by regular consumers.

Time will tell whether Google Play will ever match up to Apple’s revenue generating ability. From the stats it looks like Google has a lot of catching up to do, but with an ever growing install base it wouldn’t surprise me if we see even more impressive growth figures come the end of 2013.


google-play-store-apple-apps-garageband-imovie-iphoto-keynote-numbers-pages Fake Apple apps hit the Google Play Store: iMovie, iPhoto, GarageBand and iWork suite Book Store Google Play Books and Movies now available in Russia, a week after Apple iTunes store launch apple-android 25 app developers take home 50% revenue from total App Store and Play Store sales, study says 2012-october-monthly-store-revenues-app-store-google-play-store Google Play revenue up 311%, but still four times less than Apple’s App Store

Long time Android user and supporter of anything open-source, Robert is a BSc graduate with an enduring fascination for technology. Glued to his Galaxy S2 there’s very little tech news which slips past him unnoticed.

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31 May 12 Samsung Galaxy S3 S Voice App Starts Working On Other Androids Again

Samsung Galaxy S3 S Voice(Photo: Samsung | Mobile Apps)

The most innovative feature of Samsung Galaxy S3 – S Voice – was hacked and ported to other Android smartphones last week. However, the joy was short lived as Samsung quickly figured it out and restricted the device access to servers required for functioning of the app. Surprisingly, however, the leaked S Voice app is functional again on Android smartphones other than Galaxy S3, if the latest reports are to be believed.

According to The Verge, the leaked S Voice app has started working again on ICS powered non-Samsung smartphone without any change in the code. Samsung’s voice assistant S Voice has been released on the company’s new flagship smartphone. It was hacked and distributed to the public around the same time. S Voice is an updated version of the voice assistant found in Galaxy S2. The app is widely popular due to its Siri-like functionality. S Voice can virtually do anything that Apple Siri does. You can place a call, text a friend, check weather, organize meetings, open apps and even shoot pictures on voice guidance.

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Earlier, it took less than a day for Samsung to shut down the unauthorized access to the app. However, it appears that Samsung has opened the gates to the servers and the leaked S Voice apk app is again working on other Ice Cream Sandwich devices. Folks at Android Community also confirmed the functioning of the app on Samsung Galaxy Nexus and HTC Sensation.

You can download the S Voice app in .apk file format from XDA Developer forums. However, to install it, you will need to enable application installations from non-market sources. Go to Settings – Security – Device Administration and check the “unknown sources” option on any Android 4.0 ICS powered smartphone.

In case, you have already installed the app and it is not working, it is recommended to re-install the app again.

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04 Mar 12 iPhone 4S Fails, Android Browser Leads Mobile Market Race

Despite recording an impressive iPhone 4S sales number last quarter, Apple’s “iPhone web browser” fails to grab mobile web browser’s top spot, Android leads while Opera drops 1 place.

Now you know why Google wants a big shift from Android web browser to Chrome!

Statcounter unveiled this week the new data (as of February 2012) presenting the top mobile web browsers in the world.

For the not-so-geeky readers, mobile web browsers have their own Billboard-thingy, while the more traditional desktop web browsers also have their chart.

Now here’s the latest count according to Statcounter, Android’s native (always pre-installed on Android devices) web browser is now the mobile web browser’s market leader with a 22.67 percent of the market.

Compared to the native Android browser’s January market share, new Android devices activated this month pushed the app’s share by nearly 1.28 percent upswing beating the former market leader Opera with a February 2012 market share of 21.7 which is 1.64 percent lower compared to its January 2012 market share.

Meanwhile, Apple’s iPhone 4S is surprisingly not enough to push the Safari iPhone web browser to the top-end of the chart. The data suggested that Apple’s “iPhone web browser” or technically the Safari web browser running on Apple smartphones, gained 1.55 percent and achieved the impressive 21.06 percent mobile web browser market share as of last month.

Apple’s iPhone web browser started to generate new customers during the August-October time frame while Nokia’s web browser share dropped nearly 4 points last year.

The iPhone 4S arguably helped a lot, plus the fact that Apple started selling the cheapest iPhone 4 with 8GB storage last year. For starters, more iPhone users will push Apple’s mobile web browser’s market share.

This year, Google is expected to initiate a “big shift” from Android web browser to the new Chrome for Android web app.

The Chrome for Android works with Android Ice Cream Sandwich only but Google said in a blog post that it will continue to develop Chrome, plus, new devices are set to join the market this year so Chrome For Android will surely receive its first mobile web browser numbers before the end of the current fiscal year. I should also note that some Android 2.3 devices (like the Galaxy S2, Galaxy Note, Droid RAZR) are scheduled to receive the ICS update this year.

Chrome for Android web browser


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