The FINANCIAL — Roniko, one of the leading optic companies in Georgia, is going to offer
new brands to its customers soon. Lanvin and Chrome Hearts glasses will
soon appear in Roniko stores.
According to Roland Javakhia, General Manager of Roniko, the famous and expensive brand Maybach will be available at Roniko in 2012.
Roniko is one of the leading optic companies in Georgia, established in 1996. Nowadays Roniko unites such famous sunglasses brands as Chanel, Versace, Cartier, Bvlgari, Givenchy, Stella McCartney, Prada, Dolce Gabbana, Ralph Lauren, Ray Ban and many others. Roniko sells about 12-15,000 glasses a year.
“Our partner Luxottica often gives us statistics about which models of sunglasses are most sold in different parts of the world. Actually, Georgian consumers have remarkably good taste. The same models and shapes of sunglasses which are popular in Georgia are also popular in different parts of the world. Large sized sunglasses, round shaped and so called Cats Eyes sunglasses are the most popular styles nowadays,” Javakhia said.
“Traditionally black colour, classic sunglasses are always popular among our customers, but there are many different colours which are also becoming quite popular. At the moment combined colours are very popular,” Javakhia said.
“Ray Ban is the number one brand in sales of sunglasses in Georgia as well as in different parts of the world. There is a lot of demand in society for this brand. Ray Ban has more than 100 models. The top ten of these models total the sales of the other 90. The Ray Ban Aviator, Wayfarer and Clubmaster are the most well sold models of Ray Ban. So called Lenons are also quite in demand,” Javakhia said.
According to Javakhia Ray Ban has become a well-known brand around the world. As he says, Ray Ban glasses are very attractive for representatives of any income level.
“Students, wealthy people or the unemployed all buy Ray Ban sunglasses with the same level of desire. Not long ago the famous star Sharon Stone visited Georgia. She was wearing Ray Ban Aviator glasses. Aviator is not a new shape for Ray Ban, it has already existed for quite a long time but it has become even more popular in recent times. Ray Bans are the best sold sunglasses all over the world,” Javakhia said.
“the portfolio of different brands of sunglasses at Roniko increases every year. This year we have added some new brands. We have about 75 brands represented in our network. We are selling more than 3,000 Ray Bans every year and this year sales of this brand reached 3,300 and it’s not yet the end of the year. There are brands which have found their own niche on the market, like Cartier, DG, Bvlgari, Prada, Chanel, Versace and many others. These are the brands that have slightly higher prices. Fielmann, Eschenbach Gemini and George Piralli have slightly more affordable prices and are quite popular brands with Roniko customers. These brands hold about 50% of our company’s sales,” Javakhia said.
“Prices at Roniko are very competitive. Many foreigners are buying sunglasses from our company and we receive many orders from them. We have better prices than the other companies in our sphere, even those that exist in different countries in the world. Brands like Cartier, Bvlgari, the golden line of Dolce Gabbana and golden line of Ray Ban are more expensive than the others. The prices of these brands vary from 1,500, 2,000 to 3,000 GEL. The average price of Ray Ban sunglasses is 299 GEL, DG – 440 GEL, Prada – 485 GEL, Bvlgari – 560 GEL, and Chanel – 650 GEL,” said Javakhia.
“We have a very good range of products under 100 GEL. People can buy pretty, interesting sunglasses for as little as 38, 45, and 60 GEL at Roniko. The quality of these lower priced sunglasses is quite high and I recommend people pay attention to all the sunglasses at Roniko that are sold for less than 100 GEL,” Javakhia said.
According to Javakhia, consumers should pay a lot of attention to the quality of sunglasses and the metals that they are made from.
“The quality of sunglasses is very important. Consumers should always pay much attention to the consistency of the metal and the quality of the plastic. Nowadays 90% of optical lens are made of plastics that are lighter than the glass and are unbreakable,” Javakhia said.
“Wearing sunglasses during the winter is necessary mostly in the mountains. It’s quite dangerous to be without sunglasses when in the mountains as it may injure or harm one’s eyes quite seriously. Everyone should protect themselves from the sun’s direct rays. In summer as well as in winter people should use high quality sunglasses. If the sunglasses are of low quality then it’s better not to use them at all. Low quality plastic can double the harmful rays of the sun,” Javakhia said.
“The stereotype of the necessity to use protective glasses whilst sitting at the computer should be changed. Computers at the moment are very developed and emit less radiation. There are some special rules for working on computers. People sometimes get too tense while working on the computer and in this case the role of protective glasses is very low. People have to rest their eyes and mind from the computer screen every 45 minutes, even for just 3-4 minutes, and that’s the most important rule,” Javakhia explains.
According to Javakhia, demand for contact and colour contact lenses among Georgians has significantly increased recently.
“Contact and colour contact lenses are much in demand among Georgians. We have the highest quality contact lenses on offer. Ciba Vision is a leading Swiss company whose assortment is available to Roniko consumers. We have Airoptic lenses that are possible to be worn throughout the whole day. We even have Night and Day Ciba Vision lenses that are possible to be worn for a whole month. These lenses are quite comfortable for those who travel a lot, have lots of work to do or are sportsmen. People can forget about their eyesight problems for one month and save time. We also have Johnson Johnson contact lenses on sale in our network,” Javakhia said.
“It’s my advice for everyone to always buy the highest quality contacts, colour contact lenses, sunglasses or glasses. There might be a few differences in the price of high quality and low quality sunglasses, but buying better ones reduces the risk of any harmful effects. It’s very important to adhere to the rules of using contact lenses. We always explain the rules of using contact lenses to our customers,” Javakhia said.
According to Javakhia, Roniko will offer 10% discounts for the New Year and he promises that there are many pleasant surprises lined up for Roniko customers.
“We want to thank our clients for their custom and therefore we are preparing many prizes for our clients for the New Year. We also recently launched the Roniko VIP card. Consumers, who spend up to GEL 500 at Roniko, will receive VIP card. Owners of VIIP card and get some special discounts and many surprises from our company therefore,” Javakhia said.
“The year 2011 has been quite interesting for us. We opened some new stores and started thinking about developing the network in different regions of Georgia. Overall this year has been quite stable. 2011 was very successful for our company,” Javakhia said.
“We pay a great deal of attention to the education of our staff. So the year 2011 has been quite important in this direction as well. Many partners of our company visited us and shared the novelties presented in the sphere. We held some special trainings and seminars for our staff. About seven educational seminars were held this year. For November 24-25, a new group of professionals will arrive in Georgia and hold a special training about sales technology, customer relationships and many other interesting themes for our company’s staff. Our company will keep on developing in the future and we will keep on offering novelties to our clients as well,” Javakhia told The FINANCIAL.