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17 Jan 12 Awwwk-ward: Google Chrome pay-for-post promo misfires


Google Chrome logo

A Google effort to promote its Chrome browser misfired with the appearance of some blog posts that fly in the face of Google’s own attempts to discourage low-quality Web content.

The campaign, spotted yesterday by Aaron Wall at SEOBook, is apparent in several blog posts from late December bearing the label, “This post is sponsored by Google Chrome.” But there appears to be some backtracking now that the campaign is under scrutiny, and Google itself is disclaiming responsibility while trying to prevent anything similar from happening again.

The theme of the posts is evident in their titles: “Google Chrome Helps Small Businesses Find Success Online,” “Google Chrome Helping Small Business,” “The Power of Google Chrome for Small Businesses.” The posts appear to be a vehicle to promote a Google video about King Arthur Flour; the posts introduce the video with the words, “Google Chrome helped this small business in Vermont go global. What can Google Chrome do for your future?”

Search Engine Land’s Danny Sullivan, a longtime Google watcher, pointed out that Mariah Humphries’ paid post sported a hyperlink to Google’s Chrome download page. Such links to a particular Web site can help it rise higher in Google search results through Google’s PageRank algorithm, but paying people money to include such links violates Google guidelines. Those guidelines state, “Buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.” The links are fine if they’re labeled “nofollow,” which means search-engine indexing robots won’t pay attention to them.

But now on Humphries’ blog post, the “Google Chrome” words no longer link anywhere, indicating that perhaps somebody realized the SEO (search engine optimization) bungle. In addition, the video–which Sullivan said had been hosted by Unruly Media–is now missing from that and other posts.

Google disclaimed any responsibility for the posts. “Google never agreed to anything more than online ads. We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. We’re now looking at what changes we need to make to ensure that this never happens again,” the company said in a statement.

In an e-mail to CNET, Unruly confirmed its involvement in the campaign, and shared this comment from Chief Executive Scott Button: “Unruly never requires bloggers to link to back to an advertiser’s site. That’s because we’re in the business of video advertising not search engine marketing, so we couldn’t care less about link juice. We don’t ask for it, we don’t pay for it, and we don’t track it.”

Unruly spokesman Michael Tive added, “As far as we are aware [only] one post contained a link that was not marked as ‘nofollow’…this was an innocent mistake that has since been addressed and fixed.”

In a similar situation in the past, Google punished itself. Google Japan hired a company called CyberBuzz that paid bloggers to post about Google features. After that came to light, Google penalized Google Japan itself in search-engine rankings.

Low-grade content
Even without the hyperlink to the Chrome download page, it’s hard to see how the posts help Chrome’s fortunes much. The browser is steadily increasing in popularity. But if you were thinking about changing browsers, would these Chrome-sponsored words convince you?

The Internet now offers a myriad ways by which we could save money. Just google the words “saving money” and you’ll see so many resources that will help you save and even help you in your small business and earn money. Internet businesses are currently growing because the Internet allows them to cater to customers around the world. And all these for a minimal cost because they don’t need to think to much about operating expenses because of all the free resources available for them on the Internet.

Or how about this?

Words can’t begin to capture how much time and money the web has helped me save. As a busy marketing professional, I spend an inordinate amount of time online. The Web has helped enabled me to connect with people while offering and performing services that would never have been possible. Small businesses seeking to go to the next level know how important it is to be online…

Small businesses can further cultivate offline relationships online by demonstrating their expertise by creating and sharing content that is relevant to your audience. In addition, you have the ability to host giveaways, Twitter parties, etc. Regardless of your business size, the Web opens up a whole world of endless opportunities.

Sure, the Web is important. But what does this have to do with Chrome?

Of the sponsored posts I found, Tree Root and Twig was one of the few that came close to saying anything about the browser itself: “With apps and extensions for a number of business needs, and the powerful Google search engine to lead potential customers to your commercial site, Google Chrome can help today’s small businesses enter the world of new and social media.” Moomette’s Magnificento plugged Chrome as “much more reliable.”

Overall, the blog posts seem to me (and Sullivan) to be the sort of low-grade content that Google tried to cull from search results with its Panda algorithm change earlier this year.

Google described Panda as “designed to reduce rankings for low-quality sites–sites which are low-value add for users, copy content from other Web sites, or sites that are just not very useful.”

Unruly has this perspective on the content: “We also believe that it’s really important that bloggers, if they write any content in response to a campaign, write it by themselves, in their own tone of voice, and preferably that they write about the video content, not the brand or the product being promoted, so the nature and style of posts will vary considerably from blogger to blogger.”

Part of the difficulty seems to be that the King Arthur Flour video is mostly about Google search, not Chrome. The bloggers didn’t have much to work with, so it’s no surprise that headlines overreached and prose was strained.

I’m all for mommy blogging and other self-publishing ventures. But concerning Google’s goals, I’d be surprised if this pay-for-post campaign convinced anybody to use its browser.

Updated at 1:13 p.m. PT
with comment from Google.

Update at 3:45 p.m. PT : SearchEngineLand is reporting that searches for “browser” have been pushed way down in its PageRank. In a statement sent to SearchEngineLand, Google reportedly said: “We’ve investigated and are taking manual action to demote www.google.com/chrome and lower the site’s PageRank for a period of at least 60 days. We strive to enforce Google’s webmaster guidelines consistently in order to provide better search results for users.” Google did not immediately respond to CNET’s request for confirmation of the statement.

Article source: http://news.cnet.com/8301-30685_3-57351145-264/awwwk-ward-google-chrome-pay-for-post-promo-misfires/?part=rss&subj=latest-news&tag=title

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11 Jan 12 Google's Chrome Ads Violate Google's Ad Rules


There may be some reasonable explanations, but ultimately it’s pretty clear that Google violated its own link buying policies with a recent campaign for Google Chrome. Yesterday, SEO Book’s Aaron Wall discovered that Google search for “This post is sponsored by Google Chrome” brings up a host of blogs paid to talk up the browser, including a link and linked video commercial of the product — without following Google’s own paid-link rules. To add insult, these posts, which often read like @Wendi_Deng’s tweets, defy Google’s moral stance on low-quality link baiting to boost search rankings. (Think: Demand Media.) Unruly Media, the company that worked with Google on this campaign, has an explanation for the scandal, reasoning to AllThingsD’s Peter Kafka that the paid links violation was a one-time oversight that Google fixed. “We don’t ask bloggers to link to the advertiser’s site. It’s just not part of our business model,” he told Kafka. “We help advertisers distribute video content and that’s what we get paid for.” Google is allowed to sponsor posts. But, that doesn’t address the hypocrisy of the accompanying content. 

Related: Not Everyone Happy with Woody’s ‘It Get’s Better’ Ad

There are two big problems Google should have with Google’s ad campaign. It’s not so much that Google pays bloggers to talk up Chrome and insert its heartwarming video, which just got a big write-up in yesterday’s New York Times. But, when referencing Chrome these posts either slip in a link, the Chrome ad, or both. And, as discovered by Search Engine Land’s Danny Sullivan, some of these links manipulate search results by not including a “nofollow” tag or redirecting to a third party site — which Google’s paid links rules require. In other words, the posts trick Google’s algorithm into upping Google Chrome’s search rank — something on which Google itself has taken a strong stance

Related: Android’s Browser Leaves the iPhone’s in the Dust

Then, the other issue has to do with the content accompanying the video campaign. Google has made a big to do about burying sites with garbage text. These discovered posts aren’t exactly elegant. An example from an offending blogger:

Having a small business, I have found Google to be a key element in getting my business out to the world wide community. I have put so much money into advertisements on various sites and my analytics have always shown that Google is still the top referrer to my business. After hundreds of dollars invested, that said a lot to me and so I began to invest a lot of time into SEO. As a small business, my voice is bigger and better because of Google. It takes me from just being a local business to working with clients world wide.

Google Chrome helped this small business in Vermont go global. What can Google Chrome do for your future?

That post came with a direct link to a Google Chrome download, sans “nofollow” tag as well as a Google Chrome video ad without redirecting to YouTube, but to the Chrome download site. And plenty of other posts like it come as top search results for “Google Chrome Benefits,” notes Sullivan. 

Related: Why Is Google Called Topeka?

Google has a strict zero tolerance stance on buying search rankings. For similar offenses, the company penalized JC PenneyForbesOverstock, and even Google Japan, pushing their search rankings down for gaming the system. Though Unruly Media’s CEO Scott Button defends the rule violation as a one-time issue. Google still did it. As of right now, the number one Google result for “Google Chrome” surfaces a link to the browser download page. For others in similar situations Google has suspended their Google rankings, or pushed them down altogether — it even with Google Japan and BeatThatQuote, a company it owns. For now Chrome still sits on top of search results. 

Article source: http://news.yahoo.com/googles-chrome-ads-violate-googles-ad-rules-170742984.html

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10 Jan 12 Google Chrome pay-for-post promotion misfires


Google Chrome logo

A Google effort to promote its Chrome browser misfired with the appearance of some blog posts that fly in the face of Google’s own attempts to discourage low-quality Web content.

The campaign, spotted yesterday by Aaron Wall at SEOBook, is apparent in several blog posts from late December bearing the label, “This post is sponsored by Google Chrome.” But there appears to be some backtracking now that the campaign is under scrutiny, and Google itself is disclaiming responsibility while trying to prevent anything similar from happening again.

The theme of the posts is evident in their titles: “Google Chrome Helps Small Businesses Find Success Online,” “Google Chrome Helping Small Business,” “The Power of Google Chrome for Small Businesses.” The posts appear to be a vehicle to promote a Google video about King Arthur Flour; the posts introduce the video with the words, “Google Chrome helped this small business in Vermont go global. What can Google Chrome do for your future?”

Search Engine Land’s Danny Sullivan, a longtime Google watcher, pointed out that Mariah Humphries’ paid post sported a hyperlink to Google’s Chrome download page. Such links to a particular Web site can help it rise higher in Google search results through Google’s PageRank algorithm, but paying people money to include such links violates Google guidelines. Those guidelines state, “Buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.” The links are fine if they’re labeled “nofollow,” which means search-engine indexing robots won’t pay attention to them.

But now on Humphries’ blog post, the “Google Chrome” words no longer link anywhere, indicating that perhaps somebody realized the SEO (search engine optimization) bungle. In addition, the video–which Sullivan said had been hosted by Unruly Media–is now missing from that and other posts.

Google disclaimed any responsibility for the posts. “Google never agreed to anything more than online ads. We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. We’re now looking at what changes we need to make to ensure that this never happens again,” the company said in a statement.

In an e-mail to CNET, Unruly confirmed its involvement in the campaign, and shared this comment from Chief Executive Scott Button: “Unruly never requires bloggers to link to back to an advertiser’s site. That’s because we’re in the business of video advertising not search engine marketing, so we couldn’t care less about link juice. We don’t ask for it, we don’t pay for it, and we don’t track it.”

Unruly spokesman Michael Tive added, “As far as we are aware [only] one post contained a link that was not marked as ‘nofollow’…this was an innocent mistake that has since been addressed and fixed.”

In a similar situation in the past, Google punished itself. Google Japan hired a company called CyberBuzz that paid bloggers to post about Google features. After that came to light, Google penalized Google Japan itself in search-engine rankings.

Low-grade content
Even without the hyperlink to the Chrome download page, it’s hard to see how the posts help Chrome’s fortunes much. The browser is steadily increasing in popularity. But if you were thinking about changing browsers, would these Chrome-sponsored words convince you?

The Internet now offers a myriad ways by which we could save money. Just google the words “saving money” and you’ll see so many resources that will help you save and even help you in your small business and earn money. Internet businesses are currently growing because the Internet allows them to cater to customers around the world. And all these for a minimal cost because they don’t need to think to much about operating expenses because of all the free resources available for them on the Internet.

Or how about this?

Words can’t begin to capture how much time and money the web has helped me save. As a busy marketing professional, I spend an inordinate amount of time online. The Web has helped enabled me to connect with people while offering and performing services that would never have been possible. Small businesses seeking to go to the next level know how important it is to be online…

Small businesses can further cultivate offline relationships online by demonstrating their expertise by creating and sharing content that is relevant to your audience. In addition, you have the ability to host giveaways, Twitter parties, etc. Regardless of your business size, the Web opens up a whole world of endless opportunities.

Sure, the Web is important. But what does this have to do with Chrome?

Of the sponsored posts I found, Tree Root and Twig was one of the few that came close to saying anything about the browser itself: “With apps and extensions for a number of business needs, and the powerful Google search engine to lead potential customers to your commercial site, Google Chrome can help today’s small businesses enter the world of new and social media.” Moomette’s Magnificento plugged Chrome as “much more reliable.”

Overall, the blog posts seem to me (and Sullivan) to be the sort of low-grade content that Google tried to cull from search results with its Panda algorithm change earlier this year.

Google described Panda as “designed to reduce rankings for low-quality sites–sites which are low-value add for users, copy content from other Web sites, or sites that are just not very useful.”

Unruly has this perspective on the content: “We also believe that it’s really important that bloggers, if they write any content in response to a campaign, write it by themselves, in their own tone of voice, and preferably that they write about the video content, not the brand or the product being promoted, so the nature and style of posts will vary considerably from blogger to blogger.”

Part of the difficulty seems to be that the King Arthur Flour video is mostly about Google search, not Chrome. The bloggers didn’t have much to work with, so it’s no surprise that headlines overreached and prose was strained.

I’m all for mommy blogging and other self-publishing ventures. But concerning Google’s goals, I’d be surprised if this pay-for-post campaign convinced anybody to use its browser.

Updated at 1:13 p.m. PT
with comment from Google.

Update at 3:45 p.m. PT : SearchEngineLand is reporting that searches for “browser” have been pushed way down in its PageRank. In a statement sent to SearchEngineLand, Google reportedly said: “We’ve investigated and are taking manual action to demote www.google.com/chrome and lower the site’s PageRank for a period of at least 60 days. We strive to enforce Google’s webmaster guidelines consistently in order to provide better search results for users.” Google did not immediately respond to CNET’s request for confirmation of the statement.

Article source: http://news.cnet.com/8301-30685_3-57351145-264/google-chrome-pay-for-post-promotion-misfires/?part=rss&subj=latest-news&tag=title

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04 Jan 12 Google ranks down Chrome



Google has penalised itself and will drop the search ranking of its Chrome website for at least 60 days after it apparently violated its own rules when paying hundreds of bloggers to spruik the web browser.

Some of the paid blog posts promoting Chrome – several of which contained irrelevant “garbage” text – included links to pages where people could download the browser and therefore violated the search engine’s rules around paid links.

Typically this would see sites banished from its search engine index for between a month and a year. The search giant does not like companies trying to game search results and artificially pump up their Google rankings by paying other sites to link to them.

This time, Google hasn’t banned Chrome, and partly blamed the advertising companies it partnered with, but said today it would reduce the page ranking of Google’s Chrome home page as a penalty.

Several of the blog posts Google paid for to promote Chrome contained text that had nothing to do with Chrome above a link to the Chrome download page. They also contained a Google video ad that didn’t even mention Chrome.

This is known as “thin” or “garbage” content – low quality content that is of little value to users but can attract eyeballs via search engines. Google’s recent updates to its algorithm were specifically designed to penalise sites offering “thin” content and reduce their search rankings.

Danny Sullivan, of Search Engine Land, said he found 400 examples of blog posts that Google sponsored. He called the campaign “jaw dropping”.

Google’s rules state that links to websites in sponsored posts should include the “nofollow” tag, meaning they are not used to determine a site’s ranking on the Google index. Sullivan discovered examples where this rule was not followed.

“Potentially, all this means that Google will have to ban the Google Chrome download page over paid links,” wrote Sullivan, noting that it would be poor timing as Google has been busy running ads for Chrome.

Aaron Wall, of SEO Book, said: “You can say they didn’t require the links, that the links were incidental, that leaving nofollow off was an accident, etc … but does Google presume the same level of innocence when torching webmasters?”

Last year Google banned one of its own acquired companies, BeatThatQuote.com, for violating its search guidelines, and it has also penalised Google Japan in the past for paid posts.

In response to the Chrome scandal, Google said it only agreed to do paid ads and had “consistently avoided paid sponsorships, including paying bloggers to promote our products”, because those kind of promotions were not transparent.

This confused tech bloggers as Google was clearly behind the sponsored posts campaign, and each post was tagged “sponsored by Google”.

One of the digital media agencies working with Google on the campaign, Essence Digital in London, said Google did not know a sponsored-post campaign would be run and only agreed to buy online video ads.

Sullivan questioned this statement and pondered why Google would need to pay a company for advertising given its own ad network is very effective.

Unruly, the video promotion company that appears to have been the one that actually carried out the campaign, appeared to suggest Google had in fact deliberately bought a sponsored blog campaign but the paid links violations arose because sometimes “bloggers will unfortunately pen a post that deviates from our guidelines, as here”.

Again, Sullivan was sceptical, pointing out that Unruly pays bloggers based on how much they can pump up a target site’s Google PageRank.

Today Google said it had investigated the matter and posts which violated its rules had been removed.

“We’ve investigated and are taking manual action to demote www.google.com/chrome and lower the site’s PageRank for a period of at least 60 days,” Google said.

“While Google did not authorise this campaign, and we can find no remaining violations of our webmaster guidelines, we believe Google should be held to a higher standard, so we have taken stricter action than we would against a typical site.”

– © Fairfax NZ News

Sponsored links

Article source: http://www.stuff.co.nz/technology/6214401/Google-ranks-down-Chrome

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04 Jan 12 Google’s Chrome Ads Violate Google’s Ad Rules


There may be some reasonable explanations, but ultimately it’s pretty clear that Google violated its own link buying policies with a recent campaign for Google Chrome. Yesterday, SEO Book’s Aaron Wall discovered that Google search for “This post is sponsored by Google Chrome” brings up a host of blogs paid to talk up the browser, including a link and linked video commercial of the product — without following Google’s own paid-link rules. To add insult, these posts, which often read like @Wendi_Deng’s tweets, defy Google’s moral stance on low-quality link baiting to boost search rankings. (Think: Demand Media.) Unruly Media, the company that worked with Google on this campaign, has an explanation for the scandal, reasoning to AllThingsD’s Peter Kafka that the paid links violation was a one-time oversight that Google fixed. “We don’t ask bloggers to link to the advertiser’s site. It’s just not part of our business model,” he told Kafka. “We help advertisers distribute video content and that’s what we get paid for.” Google is allowed to sponsor posts. But, that doesn’t address the hypocrisy of the accompanying content. 

Related: Not Everyone Happy with Woody’s ‘It Get’s Better’ Ad

There are two big problems Google should have with Google’s ad campaign. It’s not so much that Google pays bloggers to talk up Chrome and insert its heartwarming video, which just got a big write-up in yesterday’s New York Times. But, when referencing Chrome these posts either slip in a link, the Chrome ad, or both. And, as discovered by Search Engine Land’s Danny Sullivan, some of these links manipulate search results by not including a “nofollow” tag or redirecting to a third party site — which Google’s paid links rules require. In other words, the posts trick Google’s algorithm into upping Google Chrome’s search rank — something on which Google itself has taken a strong stance

Related: Android’s Browser Leaves the iPhone’s in the Dust

Then, the other issue has to do with the content accompanying the video campaign. Google has made a big to do about burying sites with garbage text. These discovered posts aren’t exactly elegant. An example from an offending blogger:

Having a small business, I have found Google to be a key element in getting my business out to the world wide community. I have put so much money into advertisements on various sites and my analytics have always shown that Google is still the top referrer to my business. After hundreds of dollars invested, that said a lot to me and so I began to invest a lot of time into SEO. As a small business, my voice is bigger and better because of Google. It takes me from just being a local business to working with clients world wide.

Google Chrome helped this small business in Vermont go global. What can Google Chrome do for your future?

That post came with a direct link to a Google Chrome download, sans “nofollow” tag as well as a Google Chrome video ad without redirecting to YouTube, but to the Chrome download site. And plenty of other posts like it come as top search results for “Google Chrome Benefits,” notes Sullivan. 

Related: Why Is Google Called Topeka?

Google has a strict zero tolerance stance on buying search rankings. For similar offenses, the company penalized JC PenneyForbesOverstock, and even Google Japan, pushing their search rankings down for gaming the system. Though Unruly Media’s CEO Scott Button defends the rule violation as a one-time issue. Google still did it. As of right now, the number one Google result for “Google Chrome” surfaces a link to the browser download page. For others in similar situations Google has suspended their Google rankings, or pushed them down altogether — it even with Google Japan and BeatThatQuote, a company it owns. For now Chrome still sits on top of search results. 

Article source: http://news.yahoo.com/googles-chrome-ads-violate-googles-ad-rules-170742984.html

Tags: , , ,

03 Jan 12 Awwwk-ward: Google Chrome pay-for-post promo misfires


Google Chrome logo

A Google effort to promote its Chrome browser misfired with the appearance of some blog posts that fly in the face of Google’s own attempts to discourage low-quality Web content.

The campaign, spotted yesterday by Aaron Wall at SEOBook, is apparent in several blog posts from late December bearing the label, “This post is sponsored by Google Chrome.” But there appears to some backtracking now that the campaign is under scrutiny.

The theme of the posts is evident in their titles: “Google Chrome Helps Small Businesses Find Success Online,” “Google Chrome Helping Small Business,” “The Power of Google Chrome for Small Businesses.” The posts appear to be a vehicle to promote a Google video about King Arthur Flour; the posts introduce the video with the words, “Google Chrome helped this small business in Vermont go global. What can Google Chrome do for your future?”

Search Engine Land’s Danny Sullivan, a longtime Google watcher, pointed out that Mariah Humphries’ paid post sported a hyperlink to Google’s Chrome download page. Such links to a particular Web site can help it rise higher in Google search results through Google’s PageRank algorithm, but paying people money to include such links violates Google guidelines. Those guidelines state, “Buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.” The links are fine if they’re labeled “nofollow,” which means search-engine indexing robots won’t pay attention to them.

But now on Humphries’ blog post, the “Google Chrome” words no longer link anywhere, indicating that perhaps somebody realized the SEO (search engine optimization) bungle. In addition, the video–which Sullivan said had been hosted by Unruly Media–is now missing from that and other posts.

Google didn’t immediately respond to requests for comment.

In an e-mail to CNET, Unruly confirmed its involvement in the campaign, and shared this comment from Chief Executive Scott Button: “Unruly never requires bloggers to link to back to an advertiser’s site. That’s because we’re in the business of video advertising not search engine marketing, so we couldn’t care less about link juice. We don’t ask for it, we don’t pay for it, and we don’t track it.”

Unruly spokesman Michael Tive added, “As far as we are aware one one post contained a link that was not marked as ‘nofollow’…this was an innocent mistake that has since been addressed and fixed.”

In a similar situation in the past, Google punished itself. Google Japan hired a company called CyberBuzz that paid bloggers to post about Google features. After that came to light, Google penalized Google Japan itself in search-engine rankings.

Low-grade content
Even without the hyperlink to the Chrome download page, it’s hard to see how the posts help Chrome’s fortunes much. The browser is steadily increasing in popularity. But if you were thinking about changing browsers, would these Chrome-sponsored words convince you?

The Internet now offers a myriad ways by which we could save money. Just google the words “saving money” and you’ll see so many resources that will help you save and even help you in your small business and earn money. Internet businesses are currently growing because the Internet allows them to cater to customers around the world. And all these for a minimal cost because they don’t need to think to much about operating expenses because of all the free resources available for them on the Internet.

Or how about this?

Words can’t begin to capture how much time and money the web has helped me save. As a busy marketing professional, I spend an inordinate amount of time online. The Web has helped enabled me to connect with people while offering and performing services that would never have been possible. Small businesses seeking to go to the next level know how important it is to be online…

Small businesses can further cultivate offline relationships online by demonstrating their expertise by creating and sharing content that is relevant to your audience. In addition, you have the ability to host giveaways, Twitter parties, etc. Regardless of your business size, the Web opens up a whole world of endless opportunities.

Sure, the Web is important. But what does this have to do with Chrome?

Of the sponsored posts I found, Tree Root and Twig was one of the few that came close to saying anything about the browser itself: “With apps and extensions for a number of business needs, and the powerful Google search engine to lead potential customers to your commercial site, Google Chrome can help today’s small businesses enter the world of new and social media.” Moomette’s Magnificento plugged Chrome as “much more reliable.”

Overall, the blog posts seem to me (and Sullivan) to be the sort of low-grade content that Google tried to cull from search results with its Panda algorithm change earlier this year.

Google described Panda as “designed to reduce rankings for low-quality sites–sites which are low-value add for users, copy content from other Web sites, or sites that are just not very useful.”

Unruly has this perspective on the content: “We also believe that it’s really important that bloggers, if they write any content in response to a campaign, write it by themselves, in their own tone of voice, and preferably that they write about the video content, not the brand or the product being promoted, so the nature and style of posts will vary considerably from blogger to blogger.”

Part of the difficulty seems to be that the King Arthur Flour video is mostly about Google search, not Chrome. The bloggers didn’t have much to work with, so it’s no surprise that headlines overreached and prose was strained.

I’m all for mommy blogging and other self-publishing ventures. But concerning Google’s goals, I’d be surprised if this pay-for-post campaign convinced anybody to use its browser.

Article source: http://news.cnet.com/8301-30685_3-57351145-264/awwwk-ward-google-chrome-pay-for-post-promo-misfires/

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