A new study has drawn comparisons between the revenue made by Apple’s App Store and Google’s Play Store.
Google’s Android and Apple’s iOS operating systems are undoubtedly the most popular mobile platforms, and a new report has compared both app stores to see which one raked in more cash this year.
While Google’s online app store is showing rapid growth, Apple’s marketplace more than doubled these profits. According to app analytics firm Distimo, the Google Play Store’s combined daily revenue has grown by 43 percent. Apple’s, in contrast, only grew by 21 percent. In terms of growth over the entire year, Apple’s App Store has seen an increase 51 percent in the 20 nations analyzed by Distimo. This includes Australia, Canada, China, Denmark, Finland, France, Germany, Israel, Italy, Japan, Korea, the Netherlands, Norway, Russia, Spain, Sweden, Switzerland, Taiwan, the UK, and the US.
When it comes down to it, although Google’s store showed the most growth with its combined daily revenue, Apple smoked its competitor. The App Store earned $15 million in average daily revenue in November while the Google Play store only reached $3.5 million. Apple’s success can be largely attributed to in-app payments, seeing as this accounted for 69 percent of its overall revenues. This number is up by 16 percent compared to January 2012, the report said.
This surge of in-app purchases has caused app prices to slump down by 8 percent compared to last January for Apple’s iPad. However, as of last month, app prices were up by 16 percent for the iPhone, according to Distimo. The analytics firm noted that some app publishers are still seeing great success using a paid-only strategy, and this year 35 percent of revenue from the top 10 publishers resulted from one-off fees.
Despite the iPhone’s popularity, Android dominates an overwhelming portion of the smartphone market share. This is why it comes as no surprise that Apple’s iPad accounted for most of the iOS platform’s revenue growth. Daily revenues for the iPhone increased by 40 percent, while apps for the iPad saw a 71 percent jump.
Instagram placed as number one on Distimo’s list of the top 10 apps for Apple’s App Store, while Street View took this number one spot for Google’s Play store. Other runner ups for both platforms included Facebook, YouTube and Gmail.
More news in the European mobile payment dongle space this morning: Rocket Internet’s Payleven is expanding the availability of its Android app — previously only offered in Germany — to three more markets: the U.K., Italy and Poland, where the app can now be downloaded from Google’s Play Store.
Payleven’s iOS app is available in all markets it operates in — namely: the U.K., Germany, the Netherlands, Poland, Italy and Brazil — but Payleven said the Android ecosystem is a harder nut to crack, thanks to its diversity of hardware. A spokeswoman for Payleven said: “As Android decives have different hardware components, it needs refinement to ensure app liablity. So to actually launch Android perfectly in many countries is a long [process].”
Despite being more complex, having Android support is essential to growing user-base since Android is such a dominant smartphone platform — accounting for some 70 percent of all smartphone shipments globally. It’s also particularly popular in Europe — accounting for more than 70 percent of sales in Germany for instance (Kantar‘s figure).
Payleven’s Android app supports a range of Android devices — focusing on “popular” handsets including the Samsung Galaxy Nexus, Galaxy SII and Galaxy SIII, and the HTC One Series line: the One X, S and V. The app allows merchants to accept card payments by using the dongle plugged into a compatible smartphone (or tablet). Payleven then takes a per transaction fee of 2.75%.
Payleven said all its apps support its current Swipe and Sign dongle — but will also support card payment processing via an upcoming Chip PIN dongle, due to launch in all Payleven’s European markets in early 2013.
It says it’s adding a Chip PIN product as the technology is more secure and is required to enter certain markets (such as France). ”Payleven is aiming to redefine the highest standard for mobile payment applications by offering a mobile ChipPIN solution with the only fully compliant card reader to accept all major debit and credit cards and provide users with full fraud protection,” said Ian Marsh, Payleven UK CEO co-founder, in a statement.
Payleven is a device that attaches to your smartphone or tablet with iOS or Android which allows credit card processing.
* Android share surges in Spain, Italy, Germany
* Android share surges in Spain, Italy, Germany
* Apple gains in US, Britain; slips in Europe
* Windows Phone share jumps to 3-6 pct on Nokia switch
* Nokia’s Symbian, RIM fall most
By Tarmo Virki
HELSINKI, May 15 (Reuters) – Google’s Android
smartphone software stretched its market lead in early 2012,
helped by new models from handset makers like Samsung and HTC
and piling the pressure on rivals like Research In Motion
Research from Kantar WorldPanel on Tuesday showed Android
gaining share strongly in most of seven major markets -
Australia, Britain, France, Germany, Italy, Spain and the United
States – in the 12 weeks to mid April.
In Spain and Italy, its market share more than doubled
year-on-year to 72 percent and 49 percent respectively, while it
almost doubled to 62 percent in Germany.
Strong demand for the iPhone 4S helped market No.2 Apple
narrow the gap with Android in the United States and
Britain, but its share slipped in continental Europe.
Microsoft’s Windows Phone began to show some signs
of growth thanks to Nokia’s decision to swap its legacy Symbian
platform for Windows.
Windows’ share in Germany more than doubled to 6 percent
over the past year, and climbed to 3-4 percent in Britain,
France, Italy and the United States.
These gains came at the expense of Nokia’s Symbian platform
and Canadian BlackBerry maker Research In Motion, the biggest
market share losers. RIM’s share in the U.S. market dropped to
just 3 percent from 9 percent a year earlier.
Kantar said HTC’s One X model made a strong start in
Britain, making the Top 10 list for the 12 week period even
though it was on sale for less than a week.
Android is slowly pushing iOS into second place among Europe’s top five economies, according to a report published today.
InMobi, which claims to be the world’s largest independent mobile advertising network, reported that Android was the most popular operating system in three of the five top economies, with only the U.K. and Italy favoring Apple’s iOS. In Spain, Android has complete dominance with more than one in every two smartphones. And its dominance is growing, up from 45.9% in 2011Q4 to 54.3% in 2012Q1. The figures come from the ads the company serves.
Beleaguered Research in Motion, makers of the BlackBerry, can draw a small amount of comfort from the report. With the exception of Italy, it remains the third operating system in all major markets, and commands anywhere between 10% in Germany to 19% in Spain. Furthermore, the company managed to grow its market share in two of the five markets.
Microsoft’s Windows Phone didn’t manage to make an appearance in the figures. In Italy, Nokia’s moribund Symbian still accounted for 9% of the market.
The U.K.’s love affair with Apple seems unbreakable: iOS dominated the cellphone market and the country’s top three mobile devices were all made by Apple (the iPhone, iPad and iPod Touch). Across the rest of Europe, Samsung’s GT-S5830 and BlackBerry’s 8520 proved popular.
According to John Stoneman, Director EME, for InMobi, countries tend to follow a particular development, dependent on the market conditions. “Typically what you see,” he said, “is the iPhone launches. Those people who want a smartphone and can afford it buy the iPhone. Later what you see is the growth of Android as people with less money enter the market. At that point the two operating systems will tend to slug it out.”
Speaking of other operating systems, Mr. Stoneman said there was no evidence yet of any impact by Windows Phone. “Frankly at the moment, Windows Phone is a rounding error.” Rim’s BlackBerry, he said, was very much still the third operating system, but there are significant problems. “Rim’s success remains its usability as a telecommunications device, not a mini-computer. The problem the BlackBerry has is the lack of a relevant developer network, an ecosystem. The choice for developers will be iPhone and Android, then mobile web. Rim is not even an after thought in most cases.”
Overall, the company reported strong growth in all markets across Europe.
Observers should be careful about reading too much into the figures since they represent just one company’s findings and can be heavily influenced by the penetration of InMobi in that market. Sample sizes vary from 9.5 billion ad impressions a quarter in the U.K., where the company has an office, to 1.8 billion in Italy.
Mobile operating system by country
Updated at 18:01 23 Apr 04: Added interview with John Stoneman, Director EME, for InMobi