Mobile app analytics firm Distimo annually publishes a review of the past year’s growth and trends in the app space. For 2012, Distimo compared Apple’s App Store vs. Google Play on Android handsets. While both marketplaces are considered winners in their own right, the App Store is still where the real money comes from.
Google Play has technically been growing faster than the App Store in recent months, but the daily revenues generated in the App Store are still far greater than anything Google has been able to muster.
It’s amazing to think about how Apple has created such a profitable, app-based economy when you consider the numbers: an average day in November 2012 for the App Store was $150 million in revenues. Imagine how much has been made this month during the holidays. In the last four months, Google Play has seen aggressive growth of 43% in daily revenues, but the Android app marketplace still only generates about $3.5 million per day. (Figures were given by Distimo after examining activity in 20 of the largest countries for both stores.)
What’s even crazier about the app economy is that only a small handful of companies are responsible for the vast majority of revenues. In November, seven iOS apps were responsible for 10% of the money being spent in the App Store. On Google Play, only four apps accounted for 10% of revenues.
In the App Store, “the proportion of revenue that derived from in-apps increased from 53% to 69% in 2012,” according to Distimo. This shouldn’t come as a surprise after so many popular games have adopted the ‘freemium’ model to bait users with a free download.
The United States still leads in terms of revenues for the App Store. Japan, the United Kingdom, and Australia are also top contenders. For Google Play, Japan actually accounts for more revenues than the United States. Surprisingly, Japan is also the second largest market for iPhone app revenues, according to Distimo.
Another interesting tidbit from Distimo’s report is that Russians absolutely adore their iPads. “The country with the highest tablet proclivity is Russia, where 46% of all iOS downloads are on the iPad,” said Distimo. Japan has the least iPad activity—only 7% of App Store downloads are iPad apps.
The top three grossing publishers in 2012 for both the App Store and Google Play were Electronic Arts, Zynga and Gameloft. Despite the fact that Apple only sells its own apps in the App Store (iMove, Garageband, Pages, etc.), the Cupertino company was still the fourth highest grossing, cross-store publisher. That’s crazy when you consider that Apple only sells seven iOS apps. For the App Store, Google was the third largest publisher in terms of sheer downloads. That’s not hard to believe when the new Google Maps app was downloaded over 10 million times in only a few days.
Instagram was the most downloaded iOS app in 2012, while Google’s Street View took first place in Google Play. Games still generate the vast majority of revenues in both stores.
Looking ahead, the biggest problem the App Store faces in 2013 is probably discovery. While there’s a lot of good curation going on by Apple’s people on the front end of the store (editor’s picks, highlights, etc.), iOS 6 makes it harder to find the best apps in the App Store’s search. Sometimes it takes 10+ card swipes for me to find a popular app. Apple recently bought Chomp, a Genius-like app discovery tool that will hopefully continue to improve the App Store’s search algorithms.
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Google’s app store outperformed the sales growth of Apple’s App Store over the past several months, but the latter still generates the most revenue, as well as profit.
During the last four months, the Google Play store for Android enjoyed a daily sales jump of 43 percent across 20 countries, according to figures measured by analytics provider Distimo.
Comparatively, sales growth for Apple’s App Store increased by 21 percent on a daily basis. However, during January, the App Store’s daily sales growth stood at 51 percent.
That said, daily revenue values in the App Store were already considerably higher than the revenue generated by Google Play. Distimo said that on an average day in November, the sales in the App Store surpassed $15 million. Google Play, meanwhile, settled for just under $3.5 million.
The United States was the largest market for overall app sales in 2012, which was followed by Japan, the UK and Australia. Google Play in particular saw the U.S. and Japan being the two largest regions for sales, followed by Korea.
Distimo added that a large number of apps available at both the App Store and Google Play made it increasingly difficult for users to discover new apps, subsequently hurting developers aiming to become successful commercially.
In November, seven apps accounted for 10 percent of all sales for the App Store for the iPhone, which was 11 apps back in January. 31 apps generated 10 percent of all free apps downloaded.
Ultimately, Android’s revenue for apps has risen by 311 percent since January and 17.9 percent in November. However, iOS apps are four times more profitable than its rival.
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Google Play saw “tremendous growth” this year, according to a new report, which also found that developers can still succeed despite the overwhelming number of choices in major app stores.
According to Distimo’s year-end review, Google Play experienced an aggregated daily revenue growth of 43 percent across 20 of the largest countries where the store is available. Daily revenue for the Apple App Store grew 21 percent in the same period.
Still, the growth in daily revenues in the App Store was higher than the total daily revenues in Google Play when comparing absolute daily revenue values. On a typical day in November, App Store revenues topped $15 million while Google Play made just below $3.5 million in the top 20 countries, Distimo found.
In-app purchases proved to be popular, with in-app revenue jumping from 53 percent to 69 percent this year. About 35 percent of revenue from the top 10 publishers, however, still came from one-time app purchases.
Not surprisingly, some major players dominated app revenue. On Nov. 12, for example, seven apps made up 10 percent of revenues in the App Store for iPhone, while six apps earned 10 percent of revenue for iPad apps. In Google Play, four apps made 10 percent of revenue.
But despite those numbers, Distimo said the opportunity for developers is “large,” given the worldwide daily download and revenue volumes.
One big winner this year was Draw Something, which reached 9 million users in nine days. The game’s publisher, OMGPOP, was later purchased by Zynga, but the game reportedly ended up losing millions of users just several months later. Asian publisher Naver also launched five apps, one of which – Line Pop – had 1.75 million downloads in 72 hours.
In examining which gadgets people were using to download their apps, Distimo found that Russia had the highest rate of tablet downloads. About 46 percent of all iOS downloads there were done via the iPad. The Netherlands and Finland also had a high rate of tablet downloads, at 38 percent and 35 percent, respectively.
On the other end, Japan’s tablet download rate was much smaller, at 7 percent. Google Play is very successful there, as well as South Korea, where the world’s top phone maker (and Android enthusiast) Samsung has its headquarters.
Overall, the top app markets in the world are the U.S., Japan, the U.K, and Australia.
For more from Chloe, follow her on Twitter @ChloeAlbanesius.
Article source: http://www.pcmag.com/article2/0,2817,2413452,00.asp
Distimo, an app market data and analytics company, has released a very interesting report into this year’s performance of the Apple App Store and Google Play. They’ve collected a ton of data on various aspects of each store: total revenue, the most popular download types, rate of growth, and a load of other stuff. So, let’s break down their report and look at some of the really interesting points.
According to the report there are now over 700,000 different applications available across both the Apple and Google platforms, and with the total market estimated to be worth around $22 billion we can safely assume that it’s a pretty huge market. It appears to be growing pretty quickly too, with the increasing adoption of tablets over traditional PCs, more and more users are getting their applications from app stores rather than traditional retailers.
The United States is still the largest market, followed by Japan, the UK and Australia. Google Play appears to be doing exceptionally well in Japan, where it sells almost as many apps as it does in the US, and it’s also doing incredible well in South Korea.
Distimo have collected the total number of app sales into various categories. We can see that gaming is by far the most popular, in terms of downloads, and generates the most revenue out of all the different app types.
This isn’t really surprising when you consider the popularity of games like Draw Something or Grand Theft Auto. In fact, you can even check for yourself — if you browse the highest grossing apps on Google Play, the entire list is pretty much full of games. Widgets and entertainment are the second largest categories, with news being one of the smallest.
The trend seems to be that most apps are moving towards in-app purchasing, such as games that are free to play but let you buy upgrades. 69% of all apps generated their revenue from these types of transactions in 2012. Interestingly though, 35% of the revenue from the top 10 publishers was made by up front, one off fees, so in-app purchases don’t necessarily appear to be the most profitable way of generating revenue.
Well, Apple definitely win this round; they more than quadruple the average daily revenue of the Google Play store. On an average day in November this year, the Apple App Store managed to pull in $15 Million, while Google Play only managed an average daily revenue of $3.5 Million. Those are still quite astonishing daily figures, but Google appears to be quite a long way behind its rival.
It also appears that Google Play is the slightly more expensive of the two. Perhaps lower prices on the Play store would encourage more customers to part with their money.
However when you look at the growth figures, over the past 4 months (August to November) Google grew at a rate of 43% in the world’s 20 largest counties, where as the Apple App Store only managed a 21% growth over the same period. When we look at the whole year, it appears that Apple managed growth of 51%, but sadly Distimo doesn’t have any figures to compare this figure against for Google.
When we look at growth on a region by region basis, the two platforms are showing slightly differently growth rates among their top five countries.
It is worth noting that the US doesn’t appear in the top five growing regions for either Apple or Google, suggesting that the market is already much more saturated compared with Europe and Asia.
It looks pretty clear that Apple is still the current market leader in terms of the overall app market, and it still has some very strong growth figures to back up their already impressive market share. But, as has always been the case with Android, the competition is catching up.
There are also still a few things to consider for the future. Firstly, given that the adoption of Android is growing rapidly, thanks in part to Samsung’s huge install base, this will no doubt trickle into Google’s share of the app market in the coming year. There’s also the tablet market to think about. Apple had a big head start with the iPad, and Android devices have only recently seen popular adoption by regular consumers.
Time will tell whether Google Play will ever match up to Apple’s revenue generating ability. From the stats it looks like Google has a lot of catching up to do, but with an ever growing install base it wouldn’t surprise me if we see even more impressive growth figures come the end of 2013.
Fake Apple apps hit the Google Play Store: iMovie, iPhoto, GarageBand and iWork suite Google Play Books and Movies now available in Russia, a week after Apple iTunes store launch 25 app developers take home 50% revenue from total App Store and Play Store sales, study says Google Play revenue up 311%, but still four times less than Apple’s App Store
Long time Android user and supporter of anything open-source, Robert is a BSc graduate with an enduring fascination for technology. Glued to his Galaxy S2 there’s very little tech news which slips past him unnoticed.
Japan’s Sharp said Monday it will release a new user interface for its smartphones in an attempt to differentiate them from the Android masses.
The Osaka-based electronics maker’s new “Feel UX” will feature a simplistic design with large icons, and allow many phone functions, such as camera, photo gallery, and music player applications, to be accessed directly from the lock screen. Once unlocked, the interface has three main screens, one each for apps, shortcuts to phone features, and widgets such as calendars and clocks.
The phone’s lock screen can also automatically tweak its background photo to match the current weather, and displays updates on stocks and other real-time info as well as messages and missed calls. Unlike with competitors such as Apple’s iOS, the photo featured on the lock screen is never obscured by time or message information, which appear across a section in the bottom third of the screen in images provided by Sharp.
With the majority of smartphones based on Android and having increasingly similar feature-sets and specifications, manufacturers are hoping unique-looking software user interfaces will differentiate their products and hook customers. Sharp joins rivals such as Sony and Samsung in offering user interfaces that run on top of various versions of Android.
Sharp said it will initially phase the new design into its Japanese phones, but is “exploring its potential use in smartphones destined for international markets.”
Sharp, known mainly for its own line of LCD TVs and as a global supplier of LCD panels to other manufacturers, is also a major handset maker in Japan, offering smartphones based on its Aquos TV brand. The company also sells a limited number of mobiles abroad.
The new user interface was designed and built together with software design firm Frog Design, headquartered in San Francisco. Frog said the interface was developed over a nine-month period, and is being launched on seven different Aquos-brand smartphones in Japan.
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TOKYO, June 17, 2012 — /PRNewswire-Asia/ — Leading design and innovation firm frog today announced that it has partnered with Sharp Corporation (Sharp) to create “Feel UX”, a new Android smartphone experience that is easy to use, highly personalized, and visually stunning. The collaboration brings together a global interdisciplinary team of strategists, designers, and engineers across both companies to design a distinctive and meaningful connected experience for the next generation of Sharp’s AQUOS smartphones.
According to global business analytics firm comScore, four out of five mobile phone users in Japan currently own a feature phone. However, in February 2012, the number of purchased smartphones surpassed the number of feature phones over the same period. This signals an ever-increasing importance for handset manufacturers to design and develop compelling and differentiated smartphone experiences for consumers.
“To capture the expanding market of smartphone users, we wanted the new Sharp AQUOS handsets to be a unique kind of Android experience, to look and feel different and standout from competitors,” said Paul Pugh, Vice President, Creative, Software Innovation at frog. “By simplifying the interaction model and reducing clutter through a more curated experience, it will be immediately apparent to customers how to use the phones and make them more personal. In addition, the design caters to current Android users by giving them new tools to organize and optimize their handsets, while personalizing the phone in ways not previously possible.”
The newly designed “Feel UX” for Sharp’s AQUOS smartphones will be available in Japan during the summer of 2012 and include the following features:
“frog was chosen as Sharp’s innovation partner because of the company’s unique combination of consumer insights, strategy, design, and software engineering capabilities,” said Itsuki Kouchi, Division Deputy General Manager, Global Product Development Center at Sharp. “Through our collaboration with frog, we have adopted an advanced approach to Android’s concept, features, and philosophy, creating a distinctive device that will ultimately increase the life of the product and enhance customer satisfaction.”
About Sharp Corporation
Sharp Corporation is a worldwide developer of innovative products and core technologies that play a key role in shaping the future of electronics. As a leader in liquid crystal displays (LCDs) and digital technologies, Sharp offers one of the broadest and most advanced lines of consumer electronics, information products and electronic components, while also creating new network businesses. Sharp Corporation employs 64,400 people in the world (as of March 31, 2012) and recorded consolidated annual sales of 2,455,850 million yen for the fiscal year ended March 31, 2012.
For more information, please visit http://sharp-world.com/index.html.
frog works with the world’s leading companies, helping them to design, engineer, and bring to market meaningful products and services. With an interdisciplinary team of more than 1,000 designers, strategists, and software engineers, frog delivers connected experiences that span multiple technologies, platforms, and media. frog works with a broad spectrum of industries, including consumer electronics, telecommunications, healthcare, energy, automotive, media, entertainment, education, finance, retail, and fashion. Clients include Disney, GE, HP, Intel, Microsoft, MTV, Qualcomm, Siemens, and many other Fortune 500 brands. Founded in 1969, frog is headquartered in San Francisco, with locations in Amsterdam, Austin, Boston, Bangalore, Johannesburg, Kiev, Milan, Munich, New York, Seattle, Shanghai, and Vinnitsa. frog is a company of the Aricent Group, a global innovation and technology services firm. The Aricent Group is owned by Kohlberg Kravis Roberts Co., Sequoia Capital, The Family Office, and CPP Investment Board. frog is a Global Growth Company member of the World Economic Forum.
For more information, please visit www.frogdesign.com.
Emily Chong firstname.lastname@example.org Tel + 86 21 6157 7129 Mobile + 86 186 2130 8910
Japan’s third network operator, Softbank, has outfitted its latest mass-market handset with a radiation dosimeter, proving that the inscrutable Japanese are just as vulnerable to fear-driven advertising as the rest of us.
“I hope that mothers of children will feel safe by carrying this smartphone” said the operator’s CEO Masoyoshi Son during the unveiling, posing in front of, tastefully blurred, aerial photographs showing the devastation caused by last year’s tsunami. But the detector isn’t a gimmick being sold as an extra, such as the one demonstrated by DoCoMo last year, this will be a standard feature of the latest Pantone handset – the most popular model sold by Softbank (iPhone excluded).
Masoyoshi Son poses with local celebs and another Softbank handset
The Pantone 5 is made by Sharp, and follows a series of feature phones bearing the same name and range of colours. This version is Android based, and has a waterproof coating while remaining small enough to be “comfortable to hold for women, because this Pantone can be carried with one hand while doing something else”.
A special button on the front of the Pantone 5 launches the radiation detector, as demonstrated an hour into the operator’s press launch, which geo-tags the level in microSieverts per hour and uploads it to the Softbank cloud. There’s much mention of the isotope Caesium-137 during the press briefing, but the use of microSieverts/hr suggests that the detector is a dosimeter measuring radiation dose from all sources as opposed to an actual Caesium-137 detector which would be expected to read in Becquerels. That said, any detectable radiation from the Fukushima incident would probably result mostly from the presence of long-lived Cs-137 from the breached cores at this point, so it’s not unreasonable to mention the isotope in this context.
Hefty boffinry mag Nature recently reported on a comprehensive study of the Fukushima incident which established the radioactive materials leaked will mean an undetectable increase in cancer rates amongst 170 workers at the plant and no danger to anyone else beyond that – but that’s reality while mobile phones are sold on aspirations and (in this case) fears.
The Pantone 5 will sell well in Japan not because there’s a real danger of radiation killing anyone, or even because of media-fuelled paranoia: the handset will instead capitalise on the lack of trust between the Japanese people are their government. Fukushima might not have killed anyone but it got people really frightened, and frightened people will buy things to allay their fears.
Softbank says it wants customers to “feel safe”, and as long as there are no false positives then the detector will probably help. It’s just a shame that reassurances from the Japanese government don’t have that effect. ®
The Google Web browser received more usage than Microsoft’s browser during the week of May 14 to May 20, marking the first time Chrome has received the highest traffic for a full seven days.
Google would not address the statistic from StatCounter directly, but the company did put out a statement.
“It’s great to see more and more people around the world experiencing the speed, simplicity and security of Chrome,” a representative for the company said in an email. “We continue to remain focused on building a better browsing experience so that people can enjoy a better web.”
But while Chrome is finally No. 1 worldwide, there are still certain regions on the planet where Internet Explorer holds the title.
In the United States, Chrome was still in second place, and that held true to a dramatic degree in some countries like Japan and China, as
noted by The Verge.
However, the opposite held true in other countries and regions. In India, Chrome is the most used while Internet Explorer falls to third place, and in South America, Chrome brings in almost half of all Web traffic.
All in all, this is good news for Google because while browsers themselves do not make money, ad clicks from their search queries do. With more people using Chrome now, Google can rest assured its search engine is the default for most Web surfers.