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26 Dec 12 Intel to Take on iPhone 5S, Galaxy S IV with New Smartphone Platform

Intel (NASDAQ:


) is reportedly building an all-new smartphone platform to
compete more effectively in the mobile device market. According

, the company will unveil the platform — along with new Atom
processors designed for lower power consumption — at the 2013
Mobile World Congress in Barcelona, Spain. The event is scheduled
to take place at the end of February.

If this report is accurate, Intel’s announcement will come
around the same time that Samsung is expected to unveil the
Galaxy S IV. The South Korean manufacturer was expected to
introduce the new phone a little sooner, but Samsung quashed that
rumor when it jumped ahead and unveiled the
Galaxy Grand

last week. The Grand runs the latest version of Google (NASDAQ:


) Android and includes a five-inch display. Many speculate that
the Galaxy S IV will feature a screen that is even bigger, though
not as big as the Galaxy Note 2, which contains a 5.5-inch

Apple (NASDAQ:


) — which uses Intel chips in the iMac, MacBook Air, MacBook
Pro, Mac Mini and other computers — is rumored to be developing
an iPhone upgrade for an early spring 2013 release. The device,
which many suspect will be called the iPhone 5S, could be
unveiled in March.

Intel has had its eye on the smartphone market for some time.
The company is famous for manufacturing the Pentium, Celeron,
Core Duo and Core i7 brands, which have helped Intel to become
the world’s largest chipmaker.

Despite its size and massive revenue (roughly
$50 billion

annually), Intel is losing ground. It has learned that PCs –
desktops, notebooks and other forms — may not be the future. If
Intel is to maintain its spot at the top, it must build a
successful platform for the devices that stand to replace PCs:
smartphones and tablets.

Intel attempted to cash in on the mobile market when it
developed Medfield, a mobile platform used by Motorola, Lenovo
and a handful of other manufacturers. Thus far, none of the
Medfield-powered smartphones have produced a runaway success
story. Instead of hearing more about Motorola’s RAZR I, investors
have been bombarded with reports of
low shipment volumes

and the
surprising revelation

that the Medfield X86 chips did not initially support 4G LTE. The
processor also
prevented multiple Android apps

from running, including Google Chrome.

These results could be very troubling to smartphone makers
that are concerned with 4G LTE and/or Android app

Shares of Intel are down nearly 16 percent year-to-date.

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(c) 2012 Benzinga does not provide investment
advice. All rights reserved.

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