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10 Jun 12 2013 Super Duty Platinum – About

Ford is expanding its luxury Platinum Edition truck lineup, formerly only available on F-150 pickups, to 2013 F-250, F-350 and F-450 Super Duty crew cab trucks.

Ford’s Super Duty lineup has always had a reputation for delivering rugged work trucks, but a growing number of today’s owners are using their trucks for both work and play, and want a pickup with the latest technology and a comfortable, luxurious interior. A hefty number of heavy duty pickup trucks are used for hauling large fifth wheel campers or horse trailers, and for those owners, a truck is their home-away-from-home, making comfort a priority. Platinum edition trucks provide luxury and utility in one package.

2013 Super Duty Platinum’s Exterior

On the outside, the Super Duty Platinum Edition is fitted with chrome door handles, running boards, mirror caps and exhaust tips. The grille has a satin chrome surround, with perforated mesh inside. Platinum Super Duty logos ride on the tailgate and both sides of the truck’s bed. Super Duty’s twenty-inch polished aluminum wheels are accented with black inserts.

The Platinum Super Duty is available in five colors for 2013: Ruby Red, Tuxedo Black, Kodiak Brown, White Platinum and Ingot Silver.

2013 Super Duty Platinum’s Interior

Once inside the truck, you’ll find wood grain trim on the door panels, instrument panel and center stack. The heated steering wheel is wrapped in leather, and the truck’s seats are covered with soft leather (the word Platinum is embroidered on the seat backs). Power adjustable pedals, power telescoping outside mirrors, a rear view camera system and remote start are all part of the Platinum package.

The centerpiece of the truck’s interior is Ford SYNC with MyFord Touch, both new to the lineup for 2013. SYNC allows drivers to pair a cell phone, compatible bluetooth media players and USB compatible items and control them all with voice commands. Other features include 911 Assist, Vehicle Health Report, traffic alerts and business search, all voice controlled.

MyTouch uses an 8-inch touch screen to display the back up camera screen, heat and A/C settings, radio controls and navigation. The screen was developed especially for the Super Duty, and engineers focused on providing a design that’s easy to use, even if drivers are wearing work gloves.

The truck has a new storage area on top of the dash, with two USB ports, an audio-video connections, SD card slot and a 12-volt charging port for cell phones and other digital devices.

2013 Platinum Super Duty Capabilities

The Platinum Edition has all of the normal Super Duty capabilities, including a choice of the 6.2 liter gas engine (385 horsepower and 405 pound feet of torque) or the 6.7 liter Power Stroke turbo diesel (400 horsepower and 800 pound feet of torque). A six speed TorqShift automatic transmission is the only transmission available for the Super Duty (and does the job nicely).

More About the Platinum Truck Lineup:

  • 2013 Ford Super Duty trucks are available in 2WD or 4WD.

  • All Super Duty pickup trucks have 4-wheel disc brakes.
  • Conventional towing capabilities range from 12,200 pounds to 17,500 pounds, depending on equipment.
  • Fifth wheel towing ratings range from 12,200 pounds to 24,700 pounds, depending on equipment.

Bottom Line

If you’re looking for a workhorse pickup truck that’s built to last, but is equipped with an interior that feels and looks like what you expect to find in a luxury car, you should plan to take a close look at the 2013 Ford Super Duty Platinum Edition.

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08 May 12 Ford expands high-end lineup with Platinum Super Duty

New for 2013 is Ford’s high-end Platinum series Super Duty pickup. (Ford)


Ford’s 2013 Platinum’s exterior is enhanced with the generous use of chrome, which adorns the door handles, mirror caps, running boards and exhaust tips. (Ford)


Front captain’s chairs are upholstered in soft, premium leather, and special wood-grain trim clads the instrument panel, center stack and door panels. The leather-wrapped steering wheel is heated and features real wood accents. (Ford)


High on the list of demands of Ford Super Duty pickup buyers — along with the capability to tow and haul heavy loads — is luxury and convenience. 

Consumers’ penchant for high-end pickups is so strong that Ford is expanding its premium-truck lineup with a new 2013 Platinum series, which is set to go on sale in late 2012 (pricing hasn’t been announced). “It’s the ultimate expression of built-Ford-tough luxury,” said Brian Rathsburg, F-Series Super Duty marketing manager. 

Compared to Ford’s strong-selling premium King Ranch edition, the Platinum “doesn’t have that western flair. It’s more satin chrome, it’s more civil if you will,” Rathsburg said. 

The Platinum series — offered since 2009 on F-150 pickups — is a “cooler, more urban” truck with more metallic accents, said Doug Scott, Ford Truck Group marketing manager, versus the King Ranch with its western leather treatment and color scheme that has more of a “warm” luxury. 

“It’s two different dimensions of luxury, and the beauty of the Platinum approach on F-150 is that we didn’t lose King Ranch customers,” Scott said. 

There’s been a real skew for a number of years toward sales of high-end Super Duty pickups, Rathsburg said. The Lariat and King Ranch mix on a national basis is more than 50 percent of the Super Duty volume. Looking at the success of premium Super Duty pickups and the popularity of the F-150 Platinum series, he said, dealer feedback on the idea of a Platinum Super Duty was “Are you kidding me, that’s a no-brainer.” 

“For some high-end-Super Duty customers, maybe King Ranch isn’t the perfect fit,” he said. “There are some people looking for something different than a King Ranch, and the Platinum gives that to them.” 

Enhancing the Platinum’s upscale exterior appearance is the generous use of chrome, which adorns the door handles, mirror caps, running boards and exhaust tips. “PLATINUM” is displayed in chrome lettering on each side of the cargo box, and the tailgate is accented with a satin-chrome applique. 

Also adding dazzle are polished-aluminum 20-inch wheels with painted-black inserts. 

Inside, designers enhance luxury with special wood-grain trim, which clads the instrument panel, center stack and door panels. The leather-wrapped steering wheel is heated and features real wood accents. 

The front captain’s chairs are 10-way power adjustable and upholstered in soft, premium leather, which also covers the center console and armrests. “PLATINUM” logos are embroidered on the seats and floor mats. 

Other standard features include Sync in-vehicle connectivity with MyFord Touch, a navigation system, rear-view camera, power-telescoping mirrors, remote start system, universal garage door opener and power-adjustable pedals. 

The Platinum truck is fitted with a larger 8-inch touch-screen display. “With that bigger screen, if you’re going to reverse and back up to a trailer you’ve got more real estate to help you with the trailer,” said Rathsburg. 

The MyFord Touch system features a Super Duty-exclusive extra set of protruding knobs for the audio and climate-control systems. This makes it easier for truckers wearing gloves to operate the system, he said, and the more-traditional set-up makes it easier for them to get used to the technology. 

A key piece of technology truck owners have given their approval of is the Super Duty’s Ford-built 6.7-liter Power Stroke V-8 turbodiesel engine, paired with a heavy-duty TorqShift six-speed automatic transmission. Delivering 800 lb.-ft. of torque at 1,600 rpm and 400 horsepower at 2,800 rpm, it provides conventional towing up to 17,500 pounds. 

“Not only have we improved (compared to the past-generation Super Duty), but when we roll it all up to an overall quality score, we have the highest score in our segment” Rathsburg said. “And the primary driver for that has been specifically the engine — in terms of quietness, performance, capability — and fuel economy has been far and away the most pleasant surprise.” 

The Power Stroke is a popular choice for Super Duty buyers, with a 75 percent national retail mix. 

Rathsburg said Ford is launching the Platinum series Super Duty with confidence because of the company’s long-standing success in selling premium trucks. 

“When you go down the line from King Ranch, Harley-Davidson, Platinum, Limited — literally for over 10 years — we’ve been doing these high-end trucks extremely successfully,” he said, “and it’s taken some of our competition a while to wake up to the opportunity.” 



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12 Mar 12 Ford offers its fanciest Super Duty pickup yet

By Alisa Priddle, USA TODAY and the Detroit Free Press

Ford introduced the biggest and most luxurious vehicle in its lineup today, a Titanium trim level of the 2013 F-Series Super Duty pickup.

The introduction is in keeping with a trend toward bigger, fancier pickups with premium price tags. Ford has five, if you count the new Super Duty and F-150 in the Titanium trim level as one. Ram and Ford recently introduced new luxe trucks as well.

Pricing of Ford’s latest Titanium won’t be announced for another month and the luxury pickup won’t go on sale until the fourth quarter. It can be ordered as an F-250, F-350 or F-450 with a choice of gasoline and diesel engines.

But this truck comes with a lot of chrome accents and introduces amenities such as a heated leather-wrapped wood steering wheel and heated rear seats, said Brian Rathsburg, F-Series marketing manager.

The new Platinum Super Duty, as well as the Lariat and King Ranch high-end trim levels will also get MyFord Touch for the 2013 model year.

The voice connectivity system adds the latest-generation 8-inch touch-screen but also has four large knobs to adjust audio and climate controls. This customized version of the system is to accommodate truck users wearing work gloves, said Ken Czubay, head of U.S marketing, sales and service.

The Platinum version of the light-duty F-150 accounts for 5%-10% of F-Series sales. Ford expects the Super Duty version to have a similar take rate.

Ford used Ford Field, which is hosting a Professional Bull Riders competition Saturday night, to unveil the truck to media. Ford is a sponsor of the event.

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11 Mar 12 2013 Ford F-Series Super Duty Platinum Pickup Truck Unveiled

2013 Ford F-Series Super Duty Platinum Pickup Truck Unveiled

2013 Ford F-Series Super Duty Platinum Pickup Truck Unveiled

Ford introduced the 2013 F-Series Super Duty Platinum pickup truck. The prices have not yet been announced but the truck is expected to be the most expensive model in the F-series range exceeding even the $68,000 price range of King Ranch Super Duty. Ford has added styling and luxury changes as well as MyFord Touch, which will also be available on other Super Duty models.

The 2013 Ford F-Series Super Duty Platinum  will be available in Kodiak Brown, Ruby Red, Tuxedo Black, White Platinum and Ingot Silver. A new exterior color, Blue Jean Metallic will be available or the other Super Duty models. The Platinum has a satin-chrome grille with mesh inserts, shiny letters spelling Platinum on both sides of the pickup box and a chrome exhaust tip. The twenty-inch polished wheels with black inserts are standard. Inside, there’s a 10-way adjustable driver’s seat and floor mats embroidered with the Platinum logo. The seating surfaces are covered in supple leather and it has a heated leather-wrapped wood steering wheel as well as heated rear seats. Pecan and Midnight Black are the two interior color choices

The most significant development in the 2013 Ford F-Series Super Duty Platinum is the addition of MyFord Touch that incorporates large tactile knobs and buttons on the center stack to ease operation for users wearing gloves.  Its touch screen can be found nearly vertical in the dash for better visibility. Above the dash there are two USB connections, RCA connections, a 12-volt outlet and an SD-card outlet.  A universal garage door opener, rear view camera, navigation system and power adjustable pedals and mirrors come standard on the Platinum.  Buyers can choose a 6.2-L V8 gasoline engine or a 6.7-L turbo diesel V8 engine. Ken Czubay, Ford’s vice president of U.S. marketing, sales, and service, hinted about some powertrain changes for the F-Series on their minds: “We’ll be making an announcement in the near future,” he said.

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via Ford

Tags: 2013 F-Series Super Duty Platinum, 2013 Ford F-Series, 2013 Ford F-Series Super Duty, 2013 Ford F-Series Super Duty performance, 2013 Ford F-Series Super Duty pictures, 2013 Ford F-Series Super Duty Price, 2013 Ford F-Series Super Duty specs, F-series Super Duty, Ford, Ken Czubay, King Ranch Super Duty, MyFordTouch

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10 Mar 12 Super Duty Platinum adds big luxury to Ford’s big truck

Ford Super Duty Platinum

The Platinum is an impressive combination of technology, power, and bling, but who will buy it?

Ford unveiled its most luxurious truck ever, the F-Series Super Duty Platinum, at a Professional Bull Riding event in Detroit. It’s hard to think of a more American image, but will this new truck appeal 99 percent of Americans, or just a few?

Like Ford’s other Platinum models, this Super Duty has the most equipment and will likely have the highest sticker price. You can tell a Platinum from lesser trucks by all the chrome. The chrome mesh grille looks like it could blind pedestrians, so can the chrome swatch across the tailgate. The 20-inch polished aluminum wheels add to the spectacle.

Literally the biggest change in the interior is a massive center stack. The Super Duty Platinum is the first Ford truck to get the MyFord Touch system, which allows drivers to operate the navigation system, music, and climate controls with a touch screen or voice commands. On the super Duty, the system has redundant buttons that can be used when the driver is wearing gloves, which sort of makes MyFord Touch’s touch screen redundant.

At the top of the center stack is a “media bin” with USB, auxiliary, and a/v input connections, so Super Duty owners can plug all manner of electronic entertainment devices into this “work” vehicle. Other tech features include a rear view camera, Remote Start System, and SYNC hands-free communication.Ford Super Duty Platinum dash

Aside from the new trim and extra equipment, the rest of the truck remains the same. The F-250 Platinum Ford showed comes with the same choice of engines as lesser models: a 6.2-liter gasoline V8 with 385 hp and 405 lb-ft of torque, or a 6.7-liter Powerstroke turbodiesel V8 with 400 hp and 800 lb-ft. Both engines are coupled to a six-speed automatic transmission and can be had with rear- or four-wheel drive.

The Super Duty Platinum is a big truck with a lot of amenities, so it will have a fittingly hefty price. The current top-of-the-line Super Duty, the King Ranch, starts at $48,180; expect the Platinum to cost even more. The Blue Oval goes to great lengths to depict itself as blue collar, but will Ford’s typical customers want a truck that will probably cost more than $50,000?

That shiny chrome trim will not last long on a job site, neither will the upscale interior. And if someone can afford to spend that amount of money on a truck (and pay for fuel), they most likely aren’t in a profession that requires a pickup truck. On the other hand, Ford could be trying to attract wealthier customers. The Super Duty Platinum would definitely be useful to a boat owner or someone with a large estate, but it still doesn’t make sense. Why would an affluent buyer choose a ford pickup over something with more snob appeal? The Range Rover, Cadillac Escalade, and Ford’s own Lincoln Navigator are capable tow vehicles, and they have prestigious badges to go with their prestigious prices.

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10 Mar 12 2013 Ford F-Series Super Duty Launched with Platinum Model [Video] [Photo Gallery]

Ford is offering working people something to think about over the weekend, with the Blue Oval introducing the 2013 F-Series Super Duty, with the main novelty being the introduction of a Platinum premium model.

This is only offered with the Super Duty crew cab, can be ordered as a F-250, F-350 or F-450, while customers can choose between two engine: a 6.7-liter Power Stroke diesel delivering 400 hp, as well as a 6.2-liter petrol V8 that produces 385 hp.

The front fascia is dominated with a unique grille that uses a satin chrome contour, while the car also gets elements such as chromed tow hooks, special 20-inch rims, chromed exhaust tips, door handles and mirror caps.

As for the interior, this offers a leather finish, wooden trimming, and quite a few gadgets, such as two USB ports and an SD card slot. The list of goodies includes a MyFord Touch telematic system that comes with a satellite navigation system and an 8-inch touch screen display, a rear view camera, as well as a 10-way power-adjustable driver’s seat.

Ford hasn’t released the pricing for the 2013 F-Series Super Duty Platinum, with the vehicle set to be launched later this year. However, the carmaker has offered us the adjacent videos, which explains some of its features.

More images in the gallery below.

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